J Murphy | Researchain

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Featured researches published by J Murphy.

Journal of Customer Behaviour | 2008

A Non - Matrix Approach to Customer Relationship Portfolio Management: A Case Study from the UK Industrial Market Context.

Vishal Talwar; Jamie Burton; J Murphy

Journal of Customer Behaviour | 2002

Linking Atmosphere and Reputation in order to Measure Business to Business Relationships

Stuart Roper; Gary Davies; J Murphy

In: IMP; 2007. | 2007

Comparing Customer Relationship Portfolio Management Practises in the UK and India: A Case Based Empirical Investigation.

Vishal Talwar; Jamie Burton; J Murphy

In: Proceedings of the Academy of Marketing Conference: Marketing Fields Forever: Academy of Marketing Conference: Marketing Fields Forever; 05 Jul 2011-07 Jul 2011; Liverpool Management School, Aintree Racecourse, Liverpool. Liverpool: Academy of Marketing; 2011. | 2011

The study of value creation – An assessment in the context of the financial industry in the UK

Valdemir Oliveira; Jamie Burton; J Murphy

In: IMP Conference; 2006. | 2006

A Value Based Approach to Customer Relationship Portfolio Management: A Case Study from the UK Industrial Market Context.

Vishal Talwar; Jamie Burton; J Murphy

In: Academy of Marketing ; 2006. | 2006

You do the math: The recognition and treatment of customer Profitability within Marketing Textbooks

Jamie Burton; R. Gleaves; J. Kitshoff; J Murphy

In: Contemporary Challenges of Integration and Fragmentation, University of Manchester, Faculty of Humanities, Multi-Disciplinary Conference; 2005. | 2005