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J. Paul Peter

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Publication

Featured researches published by J. Paul Peter.

Archive | 1995

Consumer Behavior and Marketing Strategy

J. Paul Peter; Jerry C. Olson

Journal of Marketing | 1983

Is Science Marketing

J. Paul Peter; Jerry C. Olson

Archive | 1987

Consumer behavior : marketing strategy perspectives

J. Paul Peter; Jerry C. Olson

Journal of Marketing | 1980

A Behavior Modification Perspective on Marketing

Walter R. Nord; J. Paul Peter

Archive | 1994

Understanding consumer behavior

J. Paul Peter; Jerry C. Olson

Journal of Marketing | 1992

Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's "Scientific Realism"

J. Paul Peter

Journal of Marketing | 1982

A Clarification and Extension of Operant Conditioning Principles in Marketing

J. Paul Peter; Walter R. Nord

SV - Interpretive Consumer Research | 1989

The Relativistic/Constructionist Perspective on Scientific Knowledge and Consumer Research

J. Paul Peter; Jerry C. Olson

Archive | 2014

Perilaku Konsumen & Strategi Pemasaran = Consumer Behavior & Marketing Strategy (Buku 1)

J. Paul Peter; Jerry C. Olson

Archive | 2013

Consumer Behavior dan Marketing Strategy:Perilaku Konsumen dan Strategi Pemasaran

J. Paul Peter; Jerry C. Olson

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Walter R. Nord

University of South Florida

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