J. Paul Peter

Consumer Behavior and Marketing Strategy

Is Science Marketing

Consumer behavior : marketing strategy perspectives

A Behavior Modification Perspective on Marketing

Understanding consumer behavior

Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's "Scientific Realism"

A Clarification and Extension of Operant Conditioning Principles in Marketing

The Relativistic/Constructionist Perspective on Scientific Knowledge and Consumer Research

Perilaku Konsumen & Strategi Pemasaran = Consumer Behavior & Marketing Strategy (Buku 1)

Consumer Behavior dan Marketing Strategy:Perilaku Konsumen dan Strategi Pemasaran