Jacqueline Lynch

Do logistics and marketing understand each other? An empirical investigation of the interface activities between logistics and marketing

The purpose of the paper is to investigate the understanding between logistics and marketing functions, to highlight specific issues relating to the interface activities between the two areas, and to discuss the impact for business processes. Findings are presented from a research-based case study with a major international food manufacturer, the results of which have helped the company to gain a better understanding between the marketing and logistics functions. The research has highlighted further implications for the supply chain. The paper discusses key findings and proposes a number of recommendations for marketing and logistics educators, practitioners and researchers.

Key Issues in Marketing Education: the marketing educators' view

Purpose – The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university‐level marketing education, and to compare these views with the views of other stakeholder groups.Design/methodology/approach – An online survey was administered to members of the UK Academy of Marketing; 51 completed, usable questionnaires were returned.Findings – Respondents believe that teaching international students, plagiarism and providing feedback to students are the three top‐priority issues in teaching and learning. Perhaps surprisingly, e‐learning and the use of virtual learning environments are considered to be relatively low‐priority issues.Research limitations/implications – The low‐response rate is a limitation of the study. The study detected some interesting similarities and differences of opinion between marketing academics and deans of business schools, between pre‐ and post‐1992 universities, and between professors/readers and those in lecturi...