Jae-Ik Shin

The antecedents and consequents of relationship quality in internet shopping

Purpose – The purpose of this paper is to highlight the significance of relationship quality factors (customer satisfaction, e‐trust, and e‐commitment) on positive word of mouth (WOM) in online retailing.Design/methodology/approach – The relative importance of site characteristics in online retailing on customer satisfaction was examined and the relationship among customer satisfaction, trust, and commitment in offline was identified. This paper then proposes a conceptual model of the relationship among site characteristics, relationship quality, and WOM in online retailing. AMOS 5.0 was used to test for the hypothesized relationships.Findings – All of site characteristics in online retailing have a positive influence on customer satisfaction. Communication of site characteristics has a positive effect on customer satisfaction more than the other factors (shopping convenience, site design, informativeness, and security). Customer satisfaction affects positively e‐commitment more than it does e‐trust. E‐co...

The Effects of CSR on Customer Satisfaction and Loyalty in China: The Moderating Role of Corporate Image

 Abstract—In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores how CSR factors influence customer satisfaction and loyalty and whether the moderating effects of corporate image in the relationships between CSR and customer satisfaction and customer loyalty are or not. There may be the difference of perceptions of CSR between consumers of developing and developed countries. This study used structural equation modeling (SEM) to test the hypotheses. The findings show that CSR positively affects customer satisfaction and loyalty, and customer satisfaction positively affects customer loyalty. The importance order of CSR factors is as follows: consumer protection, philanthropic responsibility, legal responsibility, ethical responsibility, economic responsibility, and environmental contribution. The moderating effect of corporate image in the relationship between CSR and customer satisfaction is identified. Thus, managers should put CSR factors into action in the perspective of consumers, which will encourage customers to perceive the firms more favorably. The conclusion draws implications for marketing practice and future research.

The relationship between destination cues of Asian countries and Korean tourist images

The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the ever‐increasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan and strategy. This article identifies the relationship between destination cues of Asian countries and Korean tourist images of destinations, the differences of Korean tourist images on revisiting and recommend intention for destinations, and the differences of demographic factors on destination cues and Korean tourist images and revisiting/recommend intention for destinations.

The Influences of Social Network and Website Characteristics on Trust to Enhance Purchase Intention

The objective of this study is to investigate how social network and website characteristics play a significant role in vitalizing social shopping, as well as to examine how two types of trust affect purchase intention from the website. Structural equation modeling(SEM) of AMOS 18.0 was used to test the hypotheses. The findings demonstrated that perceived ability and perceived benevolence of social network characteristics and trust in a website are positively associated with trust in product recommendation. Second, Received (June 27, 2017), Review Result (July 11, 2017) Accepted (July 18, 2017), Published (September 30, 2017) (First Author) Lecturer, Dept. of Management Information Systems, Gyeongsang National University, 501 Jinju-Daero, Jinju 52828, South Korea email: haena@gnu.ac.kr (Corresponding Author) Assistant Professor, Dept. of E-business, Gyeongnam National University of Science Technology, 33 Dongjin-Ro, Jinju 52725, South Korea email: sji@gntech.ac.kr *이 논문은 2017년도 경남과학기술대학교 대학회계 연구비 지원에 의하여 연구되었음. The Influences of Social Network and Website Characteristics on Trust to Enhance Purchase Intention Copyright c 2017 HSST 98 perceived website reputation and perceived website quality of website characteristics are positively associated with trust in a website. Third, trust in product recommendation is positively associated with intention to purchase products and intention to purchase products from the website. Fourth, intention to purchase products is positively associated with intention to purchase products from the website. However, trust in a website is not associated with intention to purchase products from the website. Thus, it is identified that trust in product recommendation is more significant factor to improve intention to purchase products and intention to purchase products from the website. Some implications are derived from the analysis results and research limitations are also provided with the conclusions.

The Antecedent and Consequence of Trust in Social Shopping

The continuous fever of social media shows that social shopping signifies the main future e-commerce opportunities. For academics, it would be one of the most important and stimulating research topics, which creates values of great theoretical and practical implication. This paper aims to reveal the importance of understanding trust in a website and trust in product recommendation to enhance purchase intention through social network service (perceived ability, perceived integrity, and perceived critical mass). The research model is empirically tested with survey data from 170 respondents who have experienced social shopping in South Korea. The findings indicated that social network service can be conceptualized as a composite of three dimensions (perceived ability, perceived integrity, and perceived critical mass) and perceived critical mass is the most important factor for social network service. Second, social network service has positive influences on trust in a website, trust in product recommendation, and purchase intention. Interestingly, social network service has the most effect on trust in a website and the least effect on trust in product recommendation. Third, trust in a website has positive influences on trust in product recommendation and purchase intention. Fourth, trust in product recommendation has a positive influence on purchase intention. While social network service has the most impact on purchase intention of social shopping, trust in a website has the least impact on it. Thus, the research model demonstrated the importance of social network service to purchase intention. Social shopping websites should focus on establishing the higher level of social network service that can provide the useful information about product recommendations and effective website designs that customers trust.