Jake Harwood

The Contact Caveat : Negative Contact Predicts Increased Prejudice More Than Positive Contact Predicts Reduced Prejudice

Contact researchers have largely overlooked the potential for negative intergroup contact to increase prejudice. In Study 1, we tested the interaction between contact quantity and valence on prejudice toward Black Australians (n = 1,476), Muslim Australians (n = 173), and asylum seekers (n = 293). In all cases, the association between contact quantity and prejudice was moderated by its valence, with negative contact emerging as a stronger and more consistent predictor than positive contact. In Study 2, White Americans (n = 441) indicated how much positive and negative contact they had with Black Americans on separate measures. Although both quantity of positive and negative contact predicted racism and avoidance, negative contact was the stronger predictor. Furthermore, negative (but not positive) contact independently predicted suspicion about Barack Obama’s birthplace. These results extend the contact hypothesis by issuing an important caveat: Negative contact may be more strongly associated with increased racism and discrimination than positive contact is with its reduction.

Grandparent-Grandchild Contact and Attitudes Toward Older Adults: Moderator and Mediator Effects

Two studies tested the intergroup contact hypothesis in the context of the grandparent-grandchild relationship. The hypothesis suggests that contact with an out-group member has more influence on attitudes toward the out-group when group memberships are salient. In Study 1, the predicted link was found but only for grandparents with whom the grandchild had more frequent contact. The second study examined only the most frequent grandparent relationship and replicated the effect. This study also investigated the role of various mediators of the link between quality of contact and attitudes, as well as quality of contact and perceived out-group variability. Perspective taking, anxiety, and accommodation mediated the effects of contact on attitudes, whereas individuation and self-disclosure mediated the effects of contact on perceived out-group variability. Moderated mediational analysis indicated that the moderating effect of group salience occurs between quality of contact and the mediator, not between the mediator and attitudes.

Age Identification, Social Identity Gratifications, and Television Viewing.

The relationship between social identity and television viewing gratifications is investigated. Focusing on age group identity, initial evidence for the reliability and validity of an age identity gratifications scale is provided. Among young adults, the scale predicts age identification and television viewing. Young adults’ selection of shows featuring young characters leads to increased age group identification. Findings are discussed in terms of uses and gratifications and social identity theory. Future research directions are outlined.

Negative Intergroup Contact Makes Group Memberships Salient: Explaining Why Intergroup Conflict Endures

Drawing from the intergroup contact model and self-categorization theory, the authors advanced the novel hypothesis of a valence-salience effect, whereby negative contact causes higher category salience than positive contact. As predicted, in a laboratory experiment of interethnic contact, White Australians (N = 49) made more frequent and earlier reference to ethnicity when describing their ethnic contact partner if she had displayed negative (vs. positive, neutral) nonverbal behavior. In a two-wave experimental study of retrieved intergenerational contact, American young adults (N = 240) reported age to be more salient during negative (vs. positive) contact and negative contact predicted increased episodic and chronic category salience over time. Some evidence for the reverse salience-valence effect was also found. Because category salience facilitates contact generalization, these results suggest that intergroup contact is potentially biased toward worsening intergroup relations; further implications for theory and policy making are discussed.

Intergroup Contact and Grandparent-Grandchild Communication: The Effects of Self-Disclosure on Implicit and Explicit Biases Against Older People

This study investigated contact and ageism on both the implicit and the explicit level. We examined the role of grandparent–grandchild communication (in terms of self-disclosure) and its relations to anxiety and empathy in improving intergenerational attitudes. Analyses revealed that: (1) quantity and quality of contact with older people (other than grandparents) predict higher levels of self-disclosure (to ones grandparent); (2) quantity (but not quality) of contact with older people is associated with more favorable implicit associations with them, while quality of contact is associated with more favorable explicit attitudes; and (3) higher levels of self-disclosure to grandparents are associated with empathy and reduced anxiety, which in turn are associated with more positive explicit attitudes toward older adults. We explain our findings in light of the environmental associations model (Karpinsky & Hilton, 2001)—that quantity of contact, or mere exposure to older people, drives the Implicit Association Test effect. The model sheds light on the mediational roles of interpersonal variables (self-disclosure, anxiety, and empathy with a grandparent) in intergenerational contact.

A Social Cognitive Theory Approach to the Effects of Mediated Intergroup Contact on Intergroup Attitudes

This research applies a social cognitive theory perspective to the study of mediated intergroup contact. It was hypothesized that exposure to positive intergroup contact on television would be associated with more positive intergroup attitudes. Some support for this hypothesis was found for exposure to gay-straight and Black-White interactions. It was also hypothesized that identification with a character belonging to the viewers ingroup and perceived typicality of a character from an outgroup would be associated with more positive intergroup attitudes. Some support for these hypotheses emerged with regard to associations between exposure to televised gay-straight interactions and homophobic attitudes.

Viewing age: Lifespan identity and television viewing choices

This paper introduces a theoretical perspective on media viewing choices that is grounded in social identity theory. The idea that viewing choices are driven by age identity motivations is tested via a content analysis and an experiment. The content analysis demonstrates that child, younger adult, and older adult television viewers demonstrate a preference for viewing characters of their own age. The experiment demonstrates that young adults’ preference for viewing young adult characters exists even when the content of the program is controlled. The findings are discussed in terms of the theoretical perspective, and implications for previous research on underrepresentation of particular groups on television are explored.

Underrepresented, positively portrayed: Older adults in television commercials

Abstract This paper reports a content analysis of 778 television commercials. Commercials were examined for the presence of older adults. Commercials featuring older adults were then examined more closely to describe the nature of the portrayals. Consistent with previous research, older adults were shown to be underrepresented in the commercials examined, as compared to their presence in the population. This effect was particularly strong for older women and for members of ethnic minorities. However, older adults were found to be presented in a relatively positive light—as active, happy, and strong. In addition, older adults were shown to be least underrepresented in advertisements for financial services and retail chains, and most underrepresented in advertisements for automobiles and travel services. The results are discussed in terms of the changing position of the older adult consumer in the marketplace. Suggestions for future research are provided.

The presence and portrayal of social groups on prime‐time television

This paper describes a content analysis of the presence and portrayal of age, sex and ethnic groups in all prime‐time dramas and comedies from the major networks in 1999. Older adult, child, female, and Latino characters were underrepresented, whereas middle‐aged, male, and white characters were overrepresented. No group differences were found in terms of whether the characters were shown in major or minor roles. A measure incorporating assessments of attractiveness, quality of dress, personality, and story function revealed that older characters, males, and Latino characters were portrayed somewhat less positively than others. Results are discussed in terms of socialization processes and intergroup theory.

Shared family identity, age salience, and intergroup contact: Investigation of the grandparent-grandchild relationship

This study investigated communicative and relational aspects of the grandparent–grandchild relationship that lead to perceptions of age salience and shared family identity with the grandparent. The perceptions represent manifestations of inter- and intragroup levels of categorization in dealing with the other family member. The association between these group-oriented categorizations and perceptions of intergenerational contact outside of the family was examined. Participants (N = 369) completed questionnaires assessing perceptions of experiences with multiple grandparents. Findings showed that general family identification of the grandchild, parental encouragement, and personal communication (social support and reciprocal self-disclosure) are positively associated with perceptions of shared family identity, whereas intergroup communication (under/overaccommodation) and perceptions of impaired health are associated with age salience. Results suggest that age salience may moderate the relationship between shared family identity and perceptions of older adults in some circumstances.