James A. Anderson

Nontraditional Mass Communication Research Methods: An Overview of Observational Case Studies of Media Use in Natural Settings

This article discusses the advantages of qualitative research techniques for examining media-oriented behaviors in natural family settings. Focusing on methodological issues, the article deals with...

Media violence research: Interpreting the findings

The pages which follow are an attempt to stand back and assess what we know about the effects of media violence in an effort to sort into a usable pattern the results of hundreds of reported studies. Timothy P. Meyer is assistant professor of speech in Mass Communications at the University of Massachusetts, Amherst; James A. Anderson is associate professor of radio‐television and director of the Broadcast Research Center at Ohio University, Athens.

The alliance of broadcast stations and newspapers: The problem of information control

The following article is based on research funded by the National Association of Broadcasters as a part of NABs filing against the Federal Communications Commissions proposed “one‐to‐a‐customer”; ruling. In it, Dr. Anderson examines the content of both independent and newspaper‐controlled broadcast stations and compares news treatment with that found in the same days local newspapers. James A. Anderson earned the Ph.D. in Communication Research from the State University of Iowa, has taught at Iowa and Wisconsin State University, and is now associate professor of communication and director of the Broadcast Research Center of the School of Radio‐Television at Ohio University. He has published widely, and often serves as a consultant to various elements of the broadcast industry.

Economic issues relating to the FCC's proposed “one ‐to ‐a‐ customer” rule

While the preceding article discusses the theoretical and legal aspects of intramedium “economic injury” pleas, the present article analyzes ownership and audience data to determine some effects of cross‐media ownership. Do owners of more than one station in a given market (or owners of a station and a newspaper in the same market) find that their stations are more profitable than do owners of but a single station in a given market? After statistical analysis, the authors arrive at a “generally, no” answer.

Single-channel and multi-channel messages: A comparison of connotative meaning

Summary and ConclusionsFrom this study these conclusions and summary statements are presented:1.On the average single media presentations elicit more high intensity scores on connotative meaning scales than multimedia presentations. Further, a higher percentage of the single media associations are significant. These findings indicate that, on the average, single media presentations elicit a greater number of strong connotative meaning associations than multimedia presentations. However, whether or not a given single media presentation will elicit more association depends on the individual comparison as the pictorial-spoken combination scores second only to the pictorial.2.In relation to all modes of presentation used in this study, the pictorial mode was seen as abstract, feminine, beautiful, and active; the written as confused and complex; the spoken as unexciting, mature, and precise. The pictorial-spoken combination was characterized as clear, easy, and complete; the pictorial-written as blunt and artless; the written-spoken as imperfect and small; and the pictorial-written-spoken as bland, boring, and warm.3.It appears likely that media that use the same sense avenues or the same sign types compete with one another when combined in a multimedia presentation. This competition appears to lower the number of connotative meaning associations elicited by those combinations. Sense avenue competition appears more detrimental in this regard than sign type competition.

Social Impact of Communication

MEDIATED COMMUNICATION: A SOCIAL ACTION PERSPECTIVE by James A. Anderson & Timothy P. Meyer (Newbury Park, CA: Sage Publications, 1988—

Public television in 1976: A projection of station operation and costs

29.95, ISBN 0-8039-3050-X) COMMUNICATION YEARBOOK/12 edited by James A. Anderson (Newbury Park, CA: Sage Publications, 1989—

Mediated communication : a social action perspective

60.00, ISBN 0-8039-33487) COMMUNICATIONS RESEARCH: THE CHALLENGE OF THE INFORMATION AGE edited by Nancy Weatherly Sharp (Syracuse, NY: Syracuse University Press, 1988—

The encapsulation of polyurethane-insulated transvenous cardiac pacemaker leads

3250/14.95, ISBN 0-8156-2432-8, cloth; 0-8156-2433- 6, paper) MEASURING THE INFORMATION SOCIETY edited by Frederick Williams (Newbury Park, CA: Sage Publications, 1988—

Functionalism and the mass media

35.00/16.95, ISBN 0- 8039-3155-7 hard, and 0-8039-3156-5 soft) ADVANCING COMMUNICATION SCIENCE: MERGING MASS AND INTERPERSONAL PROCESSES edited by Robert P. Hawkins, John M. Wiemann, and Suzanne Pingree (Newbury Park, CA: Sage Publications, 1988—