Is this you? Create Your Porfile
Avatar

James N. Cannon

University of Utah

Network

Latest external collaboration on country level. Dive into details by clicking on the dots.

Explore More

Hotspot

Dive into the research topics where James N. Cannon is active.

Explore More

Publication

Featured researches published by James N. Cannon.

Simulation & Gaming | 2010

Incorporating Customer Lifetime Value Into Marketing Simulation Games

Hugh M. Cannon; James N. Cannon; Manfred Schwaiger

Notwithstanding the emerging prominence of customer lifetime value (CLV) and customer equity (CE) in the marketing literature during the past decade, virtually nothing has been done to address these concepts in the literature on simulation and gaming. This article addresses the failing, discussing the nature of CLV and CE and demonstrating how they might be incorporated into marketing simulations.

Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference | 2014

Simulating Customer Lifetime Value: Implications for Game Design and Student Performance

Hugh M. Cannon; James N. Cannon; Manfred Schwaiger

Developments in Business Simulation and Experiential Learning | 2014

BEYOND THE PROFITABLE PRODUCT DEATH SPIRAL: MANAGING PRODUCT MIX IN AN ENVIRONMENT OF CONSTRAINED RESOURCES

Clinton R. Andrews; Hugh M. Cannon; James N. Cannon; James T. Low

Developments in Business Simulation and Experiential Learning | 2014

MODELING CASCADING DEMAND: ACCOUNTING FOR THE EFFECTS OF CAPTIVE CONSUMER RELATIONSHIPS

Hugh M. Cannon; James N. Cannon; Clinton R. Andrews

Developments in Business Simulation and Experiential Learning | 2014

Customer Transaction Costs and Marketing Simulations: Modeling A New Relationship Marketing Approach

Hugh M. Cannon; James N. Cannon; Ahmet Koksal; Aaron Johnson

Developments in Business Simulation and Experiential Learning | 2015

Developing Educational Strategies for Experiential Learning: An Application of Service Dominant Logic from Marketing

Bryon C. Geddes; Hugh M. Cannon; James N. Cannon; Andrew Hale Feinstein

Developments in Business Simulation and Experiential Learning | 2014

Modeling Strategic Opportunities in Product-Mix Strategy: A Customer- Versus Product-Oriented Perspective

James N. Cannon; Hugh M. Cannon

Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference | 2013

Accounting For Externalities: Harnessing The “Face-In-The-Mirror†Phenomenon

Hugh M. Cannon; James N. Cannon; Ahmet Koksal; Swati Verma

Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference | 2011

WOULD YOU TAKE A MARKETING MAN TO A QUICK SERVICE RESTAURANT? MODELING CORPORATE SOCIAL RESPONSIBILITY IN A FOOD SERVICE MENU-MANAGEMENT SIMULATION

James N. Cannon; Hugh M. Cannon; Daniel P. Friesen; Andrew Hale Feinstein

Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference | 2018

Addressing the Crisis in Higher Education: An Experiential Analysis

Bryon C. Geddes; Hugh M. Cannon; James N. Cannon

Explore More

Collaboration

Dive into the James N. Cannon's collaboration.

Top Co-Authors
Avatar

Hugh M. Cannon

Wayne State University

View shared research outputs
Top Co-Authors
Avatar

Bryon C. Geddes

Dixie State University

View shared research outputs
Top Co-Authors
Avatar

Andrew Hale Feinstein

University of Nevada

View shared research outputs
Top Co-Authors
Avatar

Daniel P. Friesen

Wayne State University

View shared research outputs
Top Co-Authors
Avatar

James T. Low

Iowa State University

View shared research outputs
Explore More
Researchain Logo
Decentralizing Knowledge