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James Rubin

University of Virginia

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Publication

Featured researches published by James Rubin.

Journal of Brand Management | 2006

The hermeneutics of branding

Mary Jo Hatch; James Rubin

Journal of Brand Management | 2008

Coming to America: Can Nordic brand values engage American stakeholders?

James Rubin; Majken Schultz; Mary Jo Hatch

Business Communication Quarterly | 1996

New Corporate Practice, New Classroom Pedagogy: Toward a Redefinition of Management Communication.

James Rubin

Darden Business Publishing Cases | 2017

Ups and Corporate Sustainability: Proactively Managing Risk

James Rubin; Barbara Carmichael

Archive | 2008

Novo Nordisk: Focusing the Corporate Brand

James Rubin; Susanna Beranova; Majken Schultz; Mary Jo Hatch

Archive | 2017

Corporate Crisis and the Long View

James Rubin

Archive | 2017

Changing Contexts for Reputation Management

James Rubin

Archive | 2017

Corporate Identity and Culture

James Rubin

Archive | 2017

Small Medium at Large: Technology, Time, and Memory in Corporate Communications

James Rubin

Archive | 2013

Inherent Negatives: Managing Risk and Reputation, Reconsidering Corporate Social Responsibility

James Rubin; Barbara Carmichael

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Collaboration

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Elizabeth A. Powell

University of Virginia

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Mary Jo Hatch

University of Virginia

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Majken Schultz

Copenhagen Business School

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Majken Schultz

Copenhagen Business School

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