Jamie Cleland

Fans, homophobia and masculinities in association football: evidence of a more inclusive environment.

This article draws on 3,500 responses from fans and professionals involved in association football (soccer) to an anonymous online survey posted from June 2010 to October 2010 regarding their views towards gay footballers. The overall findings are that, contrary to assumptions of homophobia, there is evidence of rapidly decreasing homophobia within the culture of football fandom. The results advance inclusive masculinity theory with 93 per cent of fans of all ages stating that there is no place for homophobia within football. Fans blame agents and clubs for the lack of openness and challenge footballs governing organizations to oppose the culture of secrecy surrounding gay players and to provide a more inclusive environment to support players who want to come out.

Glasswing Butterflies: Gay Professional Football Players and Their Culture

Only one association football (soccer) player in history has declared his homosexuality during his professional active playing career. Before or since that player’s death in 1998, no other professional footballer player has come out. The prohibitively traditional culture of association football is popularly regarded as being responsible for this. Fans habitually use homophobic epithets to abuse players. In recent years, England’s governing organizations have cautiously addressed this state of affairs, though ineffectually. The present study uses online methods to explore fans’ and industry professionals’ perspectives on gay players and the impact their failure to come out has had on the sport. The article, which is based on the responses of 3,500 participants, seeks to answer three questions: (1) Why do fans, who urge gay players to come out, use homophobic language to barrack players? (2) If gay players disclosed their sexual orientations publicly what effect would this have on them personally, on football culture generally and on conceptions of masculinity in sports? (3) What prevents gay football players coming out? The overwhelming majority (93%) of participants in the study oppose homophobia and explained the homophobic abuse as good-humored banter or, in their argot, “stick.” An unusual logic is employed to make this intelligible. Participants argue that an athlete’s ability to play football is the only criterion on which he is judged and his sexuality is of little consequence to their evaluations. Although few participants encourage forcible outing, the majority welcome openly gay players, whose impact would be transformative. Football clubs and agents are cited as the principal impediments to a more open and enlightened environment: participants argue that they pressure gay players to keep their sexuality hidden and so contribute to a culture of secrecy, which permits and perhaps commissions continued homophobic abuse. Participants speculate that the continued absence of openly gay players actually reproduces the apparent prejudices. One fan concludes, “The homophobia in football will remain for longer if no gay players come out.”

Discussing homosexuality on association football fan message boards: A changing cultural context

This article presents the findings of a discourse analysis carried out on 48 association football (soccer) message boards from across the United Kingdom concerning fans’ views towards the presence of gay footballers. It draws on over 3000 anonymous posts to examine whether hegemonic or more inclusive forms of masculinity existed. The overall findings are that, despite evidence of heteronormativity and some orthodox views towards homosexuality, a majority of supporters demonstrate more inclusivity through the rejection of posts that they feel have pernicious homophobic intent. Rather than avoiding any contestation of these orthodox posts, fans frequently challenge them and suggest that on-the-field performance is what is valued the most.

Racism, Football Fans, and Online Message Boards How Social Media Has Added a New Dimension to Racist Discourse in English Football

This article presents the findings of a discourse analysis carried out from November 2011 to February 2012 on two prominent association football (soccer) message boards that examined fans’ views toward racism in English football. After analyzing more than 500 posts, the article reveals the racist discourse used by some supporters in their online discussions and the extent to which the posts were either supported or contested by fellow posters. The overall findings are that social media sites such as fan message boards have allowed racist thoughts to flourish online, in particular by rejecting multiculturalism and Islam through the presentation of whiteness and national belonging and an outright hostility and resistance toward the Other. Despite this, the majority of posts that contained some form of racist discourse were openly challenged.

From passive to active: the changing relationship between supporters and football clubs

The changing relationship between football clubs and supporters has been the subject of recent debate but has received relatively limited empirical analysis based on case study research. This article draws on interviews and a questionnaire fan survey to assess the extent to which four football clubs had developed mechanisms to include ‘active’ supporters in club‐related decisions. The article then examines the strategies put in place by each club to encourage supporter involvement and whether they have been successful in their actions. The results indicated that supporters of clubs which encouraged an inclusive relationship through the opportunity of two‐way dialogue expressed greater satisfaction than supporters of clubs which maintained one‐way dialogue. The article concludes by suggesting that those clubs which are seen to exclude ‘active’ supporters could face long‐term financial consequences if they continue to operate in this way.

Association Football and the Representation of Homosexuality by the Print Media: A Case Study of Anton Hysén

In March 2011, Anton Hysén (a semiprofessional footballer currently playing in the Swedish fourth division) became only the second association football (soccer) player of any professional disposition to publicly declare his homosexuality while still playing the game. This article provides a textual analysis of the print media’s reaction to Hysén coming out and examines whether, in 2011, they portray more inclusive notions toward homosexuality than they did in 1990 when British footballer Justin Fashanu came out. The results advance inclusive masculinity theory as a number of print media sources (mostly British) interview Hysén in the weeks immediately after he came out and publish articles that challenge homophobia. Highlighting a change since 1990, a significant number of articles stress the need for the key stakeholders in football (players, fans, clubs, agents, the authorities, and the media) to accept gay players.

Fans, Racism and British Football in the Twenty-First Century: The Existence of a ‘Colour-Blind’ Ideology

This article draws on 2500 responses from association football (soccer) fans to an anonymous online survey examining the extent of racism in British football. The overall findings are that half of all fans are still witnessing or experiencing some form of racism. Despite the creation of anti-racist initiatives, such as Kick It Out, and a reduction in overt chanting, there exists a ‘colour-blind’ ideology amongst the games governing bodies and anti-racist organisations, as the extent of the problem is largely being ignored. Fans call for a long-term focus on anti-racism based on engagement and education within a greater range of social settings and, short-term, the implementation of more severe punishments by the games governing bodies to eliminate racist behaviour amongst fans, players and clubs. For current and ex-players who continue to receive racial abuse through social media sites like Twitter, fans urge them to report it and place these matters in the hands of the police.

Why aren't there more black football managers?

Abstract The number of black and minority ethnic (BME) managers in English professional association football, or soccer, has been stable for nearly ten years: there are usually between two and four (out of a possible ninety two). Yet black players regularly make up more than a quarter of professional club squads. The reasons for this apparent under-representation are explored among 1,000 football fans, including players and ex-players, both white and BME. Opinions were solicited via an online research platform http://www.topfan.co.uk, designed and executed by the authors. The findings indicate 56 per cent of respondents believe racism operates at the executive levels of football, i.e. the boardroom. While some accuse club owners and directors of deliberate discrimination, most suspect a form of unwitting or institutional racism in which assumptions about black peoples capacities are not analysed and challenged and so continue to circulate. Among the possible remedies to this is the American National Football Leagues Rooney Rule, which mandates BME candidates’ inclusion on shortlists for senior coaching positions. A third of participants in the research approved of this type of initiative. While black managers are scarce when compared to the number of black players in professional football, their presence is actually an accurate reflection of their number in the total British population. So is the dearth of black managers an under-representation?

‘Black and whiters’: the relative powerlessness of ‘active’ supporter organization mobility at English Premier League football clubs

This article examines the reaction by Newcastle United supporters to the resignation of Kevin Keegan as Newcastle United manager in September 2008. Unhappy at the ownership and management structure of the club following Keegan’s departure, a series of supporter-led meetings took place that led to the creation of Newcastle United Supporters’ Club and Newcastle United Supporters’ Trust. This article draws on a non-participant observation of these meetings and argues that although there are an increasing number of ‘active’ supporters throughout English football, ultimately it is the significant number of ‘passive’ supporters who hamper the inclusion of supporters’ organizations at higher level clubs. The article concludes by suggesting that clubs, irrespective of wealth and success, need to recognize the long-term value of supporters. Failure to do so can result in fan alienation and ultimately decline (as seen with the recent cases of Coventry City and Portsmouth).

The media and football supporters: a changing relationship

The research presented in this article The development of ‘new’ media at the end of the 1980s and early 1990s has radically changed the relationship between the media and football supporters. Firstly, a growth in media sources created a very competitive media environment and, secondly, led to greater interaction between the media and its audience. Drawing on forty seven semi-structured interviews with media personnel and eight hundred and twenty seven questionnaires completed by supporters at four football clubs, this article assesses how fans consume the many media sources that now exist and the level of involvement for supporters in the media. The results indicated a balance of consumption between ‘old’ and ‘new’ media as well as highlighting the contrasting strategies each media source had put in place to involve supporters. The article concludes by suggesting that there remains a place for those media sources which involve their target audience.