Jaroslava Kádárová

Strategy Map for the Crisis Communication

Abstract Companies are starting to focus on the proactive crisis management as one of the cornerstones of the crisis communication. Effective crisis communication is crucial for the successful resolution of corporate crisis. Crisis communication is the highly specific company areas, because it introduces the penetration of crisis management and corporate communications. In terms of crisis communication tasks, which are aimed at solving problems in a company, it is essential to provide roles in terms of strategic and operational management. Effective crisis communication in the enterprise should be planned in advance and successful managed, since every crisis has its life cycle, which can be influenced. The missing link between formulation of the strategy crisis communication and its implementation provides a strategic map, which is logical and coherent architecture for description of the crisis communication strategy. Strategy map of crisis communication shows the achievement of corporate objective, which in times of crisis, is the stability of the company. On the base of relationship of the causes and consequences, the strategic objective of crisis communication becomes understandable.

The Proposal of an Innovative Integrated BSC – DEA Model☆

Abstract Data envelopment analysis has been one of the most significant management tools for measuring efficiency. On the other side, the balanced scorecard has been one of the best-known performance management tools. Several foreign studies deal with innovative approaches to a modification of the balanced scorecard and data envelopment analysis methods, frequently by the designing of new models in combination with other methods. However, there are very few studies that examine integration of these two methods and compare the obtained results. In this paper, we combine the BSC with the DEA method to obtain comprehensive performance and efficiency management system for industrial companies and their processes.

Target Costing Calculation and Economic Gain for Companies

Abstract This paper deals about the problematic of target costing implementation into the managerial decisions. These decisions make value analysis principles for increasing in competitiveness by the setting off limits for maximum allowable costs which should not exceeded by company manufacturing. By this approach is possible to improve product quality, service, shortening the research and development period and continual effort to lower costs. Target costing as a modern method of calculation uses the principles of value analysis, by using instruments of functional cost analysis and quantitative-function deployment can provide a functional differentiation of the product. This approach has a high importance for quality assurance in pre-production phase and its increasing. Application of target costing is growing in praxis still. Target costing calculation introduce system approach to quantify costs of product in the phase of constructive and development activities of production. Comparison target costing calculation and traditional calculation show target gap. Target costing calculation is new modern instrument that it facilitates to manage price of product by the customers’ requirements. The price is determined by market and customers needs. In this phase is possible to fix costs of product. In praxis we often meet with situation where the price of product is very high and customer is not ready to pay so much. Target costing calculation limits cost of production.

Product Life Cycle Costing

Successful performance of a company and its ability to handle growing competition is dependent on its capacity of implementing new technologies and making use of new methods of management. This report aims at cost management tool that enables controlling of costs through the whole life-cycle. Life Cycle Costing allows us to look at the start-up costs and the costs associated with the cessation of production, after-sales services costs and other expenses not taken into account in planned or operational calculation, see them as one unit and thereby evaluate the effectiveness of the product. Before establishing a production, calculation of the life-cycle costs is based on various factors which can be found in this article as well as the division of costs within the scope of calculation. It contains an example of calculation and accurate illustrations of process-based models of life-cycle costing from different points of view brought by various authors dealing with this topic, the usage of costing and the relationship with other calculations that are component parts of a company’s strategic cost management.

Autonomous vehicle with internal combustion drive based on the homogeneous charge compression ignition technology

The actual dynamical development of the information technologies is also typical for the area of automotive industry. The autonomous control technology is moving the motorcars into the mobile robot category. The autonomous mobile robotic vehicles, together with new possibilities offered thanks to the mobility services, are improving not only comfort but also safety of transport. Nowadays, application of the homogeneous charge compression ignition technology represents a great progress made in the field of internal combustion drive, taking into consideration more and more rigorous emission standards. This article deals with principles and architecture of the autonomous control, with hybrid drive systems as well as it analyses advantages of the homogeneous charge compression ignition technology, taking into consideration the obtained experimental results.

Optimal Financing of the Industrial Enterprise

Abstract The opportunities for the enterprise financing depend on macroeconomic and microeconomic indicators. The enterprise life cycle has significant influence on financing of chosen development activities. Financing is one of key tasks in many enterprises. It is a process allowing the enterprise to survive or to progress. The aim of operative financing is to finane the enterprise current assets in order to maintain its constant run. It is realised in a form of short-term financing in most of cases but sometimes it has a form of middle-term financing. Operative cycles are important for enterprise because it influences the need of internal and external financial sources. Investment financing is related to long-term assets’ acquisition. Its aim is to fulfil the investment needs of enterprise in a form of spreading investments. State budget withdraws part of financial means of enterprises in a form of taxes and fees. The cash-flow category is used more frequently especially in financial analyses in evaluating the financial stability of enterprise and causes of changes of money sources in short-term planning of financial incomes and expenditures, in middle-term and long-term constitution of enterprise financial prognoses, in evaluating the investment variants effectiveness and as one of methods of defining the enterprise market value.

The Use of SMED in Engineering Manufacturing

To survive in such an increasingly competitive world, there is a need of continuous improvement in every type of industry. An answer to these challenges for manufacturing companies is the implementation of lean concepts. The importance of short changeover times, SMED, has always been critical for manufacturing companies. It is one of the many lean production methods for reducing waste in the manufacturing process. Its a quick and effective way adjustment process of the actual product to another product. The practical part is focused on usage of SMED in manufacturing. Project was realized in engineering company oriented on machining heavy products. Separating time to external and internal we saved about 10% of total production time. The result is proposal timetable of standard changeover process. Also timetable of two pieces in batch, because insertion two pieces in the batch reduced the total time of production. Total time was reduced of two changeovers.

Specific Car Manufacturer Recalls

A variety of engineering errors can cause a defect in vehicles. Problems are usually concentrated on models that were produced during a certain time period at one specific plant. Consumers who encounter such problems can report them, fill petitions or put online complaints on specific car manufacturers. Vehicle defects can cause many problems and even endanger human life. That is why, in the interest of safety, any recall affecting the consumer vehicle should be completed without delay. The paper presents recalls of three car manufacturers, namely: Volkswagen group, PSA, and Kia analyzed between years 2005 to 2015. The results are presented in graphs and diagrams. First part of the paper discusses the current terminology and procedures of car recalls. In the second part the three car manufacturers are presented. Recall analysis creates the third part of the paper and the results are presented in form of graphs and diagrams. Also the error rate of each car manufacturer is calculated and presented in the paper.