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Dive into the research topics where Jason Bayer is active.

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Featured researches published by Jason Bayer.


international colloquium on automata, languages and programming | 2009

Google's Auction for TV Ads

Noam Nisan; Jason Bayer; Deepak Chandra; Tal Franji; Robert D. Gardner; Yossi Matias; Neil Rhodes; Misha Seltzer; Danny Tom; Hal R. Varian; Dan Zigmond

This talk will describe the auction that Google uses for allocation and pricing of TV ads. The talk describes the actual system and puts it in proper theoretical context.


Archive | 2005

Advertising with Video Ad Creatives

Jason Bayer; Ronojoy Chakrabarti; Keval Desai; Manish Gupta; Jill A. Huchital; Willard Rusch


Archive | 2009

Television program targeting for advertising

Jason Bayer; Steve Stukenborg; Jeff T. Lu; Walter Lee; Salahuddin Choudhary


Archive | 2007

Forecasting tv impressions

Jason Bayer; Greg Hecht; Daniel J. Zigmond


Archive | 2008

Reconciling forecast data with measured data

Iain Merrick; Jason Bayer; John Alastair Hawkins; Greg Hecht; Michael A. Killianey; Simon Michael Rowe; Geoffrey R. Smith; Daniel J. Zigmond


Archive | 2011

User viewing data collection for generating media viewing achievements

Erica Baker; Jason Bayer; Richard William Bragg


Archive | 2010

Advertisement transcoding and approval

Daniel J. Zigmond; Jason Bayer; Greg Hecht; Bryan Mcquade


Archive | 2007

Adjusting for Uncertainty in Advertisement Impression Data

Daniel J. Zigmond; Jason Bayer; Xiaohu Zhang


Archive | 2009

Advertising inventory allocation

Steve Stukenborg; Daniel J. Zigmond; Jason Bayer; Danny Tom; Kaustuv Kaustuv; Jagpreet S. Duggal; Robert D. Gardner; Deepak Chandra; Neil Rhodes; Noam Nisan; Tal Franji; Misha Seltzer; Hal R. Varian; Yossi Matias


Archive | 2007

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Daniel J. Zigmond; Jason Bayer; Greg Hecht; Bryan Mcquade

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