Jason T. Peifer

Can We Be Funny? The Social Responsibility of Political Humor

Probing the vague boundaries and constraints commonly placed on humor, this exploratory essay considers the responsibilities and duties that can guide political humor. Working within a deontological paradigm, the essay establishes the relevance of ethics within societys political humor and considers the importance of ethical political humor. Moreover, this study points to Christians and Nordenstrengs model of global social responsibility theory as providing a parsimonious and flexible framework for orienting ethical political humor.

Palin, Saturday Night Live, and Framing: Examining the Dynamics of Political Parody

This work investigates dynamics of political parody through a framing analysis of Saturday Night Live sketches that spoof former Governor Sarah Palin. It is posited that parodies of political figures can be fruitfully understood as reflecting, refracting, and creating political realities, as suggested by the identification of 4 dominant frames in Saturday Night Live sketches. Furthermore, the author argues that the framing approach can serve as a point of convergence for contrasting epistemological approaches to political humor research.

Developing a Systematic Assessment of Humor in the Context of the 2012 U.S. General Election Debates

This essay offers a comprehensive framework for the investigation of presidential debate humor. Given the importance of presidential debates for educating and persuading voters and the ubiquity of humor in debate events, it stands to reason that communication research would benefit by a deepened scholarly understanding of humor in the debate context. In this essay, a typology is offered as a catalyst for systematic assessment of debate humor, undergirding an expanded conception of a debate event and its participants. Examples from the 2012 general election debates, along with pertinent humor scholarship, are highlighted within this projects effort to help advance the underdeveloped research domain of debate humor.

Agenda Cueing Effects of News and Social Media

ABSTRACT Agenda cues, in which individuals perceive that media has frequently covered a problem regardless of actual exposure to that coverage, have initially been shown to produce powerful agenda setting effects (Pingree and Stoycheff, 2013). This study uses two experiments to test the presence and prominence cueing effects across a variety of issues and whether the cue originates from traditional news or Twitter users. Agenda cues produced significant effects on five of six issues studied for news and four of six for Twitter. For one issue (gun control/rights), both types of agenda cues produced effect sizes rivaling those of the strongest effects found in Iyengar and Kinder’s (News That Matters: Television and American Opinion, University of Chicago Press, 1987) classic agenda setting experiments. On average, news agenda cues were stronger than Twitter agenda cues, and were about 78% as strong as classic news agenda setting effects, suggesting that cueing may be the dominant mechanism driving agenda setting effects. The role of gatekeeping trust as a moderator of agenda cueing was only inconsistently replicated.s

Imitation as Flattery: How TV News Parody’s Media Criticism Can Influence Perceived News Media Importance and Media Trust:

This study explores how exposure to news parody commentary and perceived news media importance (PNMI) can influence trust in the press. A two-wave experiment (N = 331) exposed participants to news parody stimuli, measuring different facets of media trust and PNMI 1 week before and immediately after the parody exposure. Results demonstrate mediated processes of influence, wherein parody’s implicit commentary about the press (compared to explicit, negative criticism of the news media) promotes greater PNMI, which in turn fosters increased trust in the press. This research ultimately highlights how news parody’s flattering imitations can enhance perceptions of the news media.

Appreciation of Pro-Attitudinal Versus Counter-Attitudinal Political Humor: A Cognitive Consistency Approach to the Study of Political Entertainment

This study highlights the explanatory principle of cognitive consistency as a foundation for political entertainment research. More specifically, appreciation for pro- versus counter-attitudinal political humor is analyzed via one statewide (N = 304) and two national surveys (N = 1008, N = 786, respectively). Analyses reveal a preference for pro-attitudinal over counter-attitudinal humor. In addition, an assessment of pro- versus counter-attitudinal political humor appreciation serving as potential mediators of one another relative to political party identification is offered. Pro-attitudinal political humor appreciation serves as the stronger mediator, but a full range of mediation-based processes are evident. Implications and potential future lines of research are detailed.

Setting a Non-Agenda: Effects of a Perceived Lack of Problems in Recent News or Twitter

The mere perception that news has given certain problems more coverage can lead the audience to assume that those problems are more important. Given that the news media, at times, obsesses over relatively trivial matters, and given that the audience is increasingly able to filter media exposure, it is worth asking what happens when audience members perceive that recent media coverage has not emphasized any very important problems. In such cases, audience members might assume that any problems facing the nation must not be particularly important. We explicate this attitude of political complacency, test whether perceived media agendas lacking important problems can influence it, and explore whether complacency helps explain political disengagement. We also explore whether these effects generalize beyond news, to new media gatekeepers such as Twitter. Two experiments tested effects of a perceived absence of important problems in recent news or Twitter content. In the case of news, but not Twitter, this increased complacency in both studies. Study 2 added a no-exposure control and found that effects on complacency were driven by the cueing of nonproblem stories, not by the absence of problem story cues. Both studies validated complacency as a predictor of political disengagement.

Parody Humor's Process of Influence: The Roles of Sympathy and Enjoyment in Shaping Political Perceptions

This exploratory research examines processes pertaining to how parody humor can influence perceptions of political figures in terms of credibility and, more broadly, general political trust. An online experiment was conducted in which select participants were exposed to a parody of former New York governor David Paterson. The results demonstrate that, in tandem with parody-induced sympathy, humor enjoyment can influence perceptions of a parody targets credibility and general political trust. In addition, a sympathetic predisposition is shown to positively predict responses of sympathy to a parody message. Furthermore, serial mediation analyses highlight how a sympathetic predisposition can indirectly influence various perceptions of a parody target, as sequentially mediated by responses of sympathy and enjoyment. In sum, this research is valuable for illuminating how individual differences and affective responses to political parody representations can affect various political perceptions.

Liking the (Funny) Messenger: The Influence of News Parody Exposure, Mirth, and Predispositions on Media Trust

ABSTRACT This article features a multi-study research effort (Study 1 N = 331; Study 2 N = 317) examining how predispositions toward a humor source and the perceived humor (i.e., mirth) of a related comedic message can, together, influence media trust-based expectations. Noting the revered status and cultural prominence of various news parody show hosts, this article proposes that feelings of favorability for a news parody humor source (for example, Jon Stewart or John Oliver) can translate into positive perceptions of the press upon exposure to news parody messages. Drawing from principles of the heuristic-systemic information processing model (HSM) and affective disposition theory, the study findings indicate that one’s affective disposition toward a news parody source can have an indirect effect on media trust, as mediated by a feeling of mirth. Upon conducting a test of moderated mediation, the effect is demonstrated to be conditioned by one’s news parody orientation. That is, affective disposition’s mediated effect is most pronounced among those who are least inclined to see news parody as a legitimate/appropriate source of news. Ultimately, this exploratory research contributes to a more nuanced understanding of how news parody programming may influence perceptions of the news media as an institutional entity.

Perceived News Media Importance: Developing and Validating a Measure for Personal Valuations of Normative Journalistic Functions

ABSTRACT This study features the development and validation of a multidimensional scale for Perceived News Media Importance (PNMI), a concept pertaining to how much individuals personally value normative functions of political/public affairs journalism. Comprised of six different dimensions that represent the weight of what citizens deem to be desirable about news work, the PNMI concept exhibits the capacity to strengthen scholarly explanations about the public’s perceptions of the news media and related democratic outcomes. More specifically this research, which employs three data sets, is designed to (1) explicate the PNMI concept, (2) develop and validate a PNMI scale, (3) and explore PNMI’s predictive value relative to news media use and support for freedom of the press. Evidence of validity is confirmed with media trust, political media use, political interest, and ideology. Furthermore, PNMI is shown to be predictive of (a) mainstream and social media-based news use, as conditioned by perceptions of the press satisfactory performing normative functions, and (b) support for press freedoms. While the hypothesized PNMI model (as a higher order latent construct with six lower order dimensions) exhibits a sound model fit, a combined data set (total N=912) reveals that PNMI could also be treated as a multi-factor, lower-order latent construct.