Jaume Soriano Clemente

Marketing móvil en Cataluña: mapa de actores, contenidos y tendencias

This article presents a part of the results of a research carried out in 2008 to identify the actors, contents and tendencies of mobile marketing produced in Catalonia. Mobile marketing is changing different aspects of advertising, because a mobile telephone is a personal device that permits direct and interactive communication and which a very large proportion of the public uses, it is an especially attractive vehicle to carry out marketing. The research draws a situation map, proposes a series of analytical categories and tendencies and opens the field for more specific analysis of mobile marketing in Catalonia in the future.

Investigar la comunicación con métodos biográficos. Propuestas de estudio

The paper analyses the application of the biographical methods to study the media communication. Looking over the main research with biographical methods already done in anthropology and sociology and analyses the use of this methods in media production studies and media reception studies. The paper argues that diverse approaches to research with biographical methods can enhance the knowledge of media communication in modern societies. Finally, the paper suggests three research lines where the biographical methods can contribute to do a critical research: the study of personal life and media; processes of social change; and collective memory.