Jay M. Lillywhite

Consumer Preferences for Locally Produced Food Ingredient Sourcing in Restaurants

Increasing restaurant supply chain participants’ knowledge of consumer preferences toward the use of locally produced ingredients in restaurants may provide insight into a valuable marketing opportunity. This study uses conjoint analysis to evaluate consumers’ locally produced ingredient preferences relative to two other key restaurant attributes (the price of the dining experience and restaurant type). Results suggest that, for one fifth of surveyed restaurant consumers, a restaurant’s practice of “buying locally” is the primary restaurant attribute of importance. The implications of these results for supply chain providers (e.g., producers, manufacturers, and food service distributors) are discussed.

Examining Organic Food Purchases and Preferences Within Jordan

Continuing economic development in Jordan provides potential food marketing opportunities as a new group of prospective value-added food product consumers emerges. The growing demand for high-value foods such as organically produced items also provides a new potential value-added market for Jordanian farmers. No studies to our knowledge have examined consumer preferences toward organic food items within Jordan. This study provides an initial attempt to fill this knowledge gap by examining the market for organic food items from a demand perspective in order to increase the knowledge available to Jordanian farmers, food processors, and retailers.

Designing a Better Fair: How Important Are the Animals?

The opportunity to interact with animals is a potentially unique opportunity offered at the fair. Unfortunately, animals carry inherent risks that offer challenges for fair managers. By better understanding consumer preferences for specific fair attributes (e.g., opportunities with animals), fair managers can work to design a more appealing fair. This study explored respondents’ preferences toward fairs using a discrete choice experiment. Results suggest that including or improving fair amenities (opportunities with animals, amusement rides and related activities, cultural exhibits, and entertainment shows) positively influenced respondent utility, while increased admission cost and travel time negatively influenced respondent utility.

Does Processing Level Affect Vegetable Region of Production Certification Preferences

ABSTRACT While a number of U.S. agricultural industries have implemented a region of production (ROP) certification, little research has focused on ROP valuation associated with both whole and processed forms of a food product. Understanding consumer preferences toward certified products sold in multiple forms is critical to the success of a new certification program in an industry that sells products at multiple levels of processing. This study examines preferences for a possible ROP-certified vegetable across two product forms: fresh and processed. Discrete choice analysis was conducted using data collected from an online panel survey of 553 U.S. food consumers. A chile pepper product’s ROP was deemed important by participants, although the ROP certifier appears to matter less than other potential certifications (e.g., safety, quality). Differences in the importance of ROP between product forms suggest a single certification can have disparate effects on consumer preferences for different forms of a ROP-certified vegetable.

Maintaining parameter invariance in seemingly unrelated regressions estimation

Seemingly unrelated regressions (SUR) is an important estimation methodology in demand analysis. While possessing qualities that make it attractive to applied demand analysts, the SUR estimation technique poses several difficulties, including the lack of parameter invariance in some instances e.g. estimation of consumer demand systems with micro-level data. When data includes zero consumption, corrections used to account for censoring may result in different parameter estimates when different share equations are dropped for estimation. This article proposes an alternative estimation objective which results in invariant parameter estimates when imposing adding-up by dropping equations.

A sporting alternative.

Sport cattle may help cattle growers round up their profits. DOI:10.2458/azu_rangelands_v28i6_hawkes

Feature ArticlesA Sporting Alternative: Sport cattle may help cattle growers round up their profits.

Sport cattle may help cattle growers round up their profits. DOI:10.2458/azu_rangelands_v28i6_hawkes

A Sporting Alternative: Sport cattle may help cattle growers round up their profits.

Sport cattle may help cattle growers round up their profits. DOI:10.2458/azu_rangelands_v28i6_hawkes