Jayavel Shanmugasundaram

Load Balancing and Range Queries in P2P Systems Using P-Ring

In peer-to-peer (P2P) systems, computers from around the globe share data and can participate in distributed computation. P2P became famous, and infamous, due to file-sharing systems like Napster. However, the scalability and robustness of these systems make them appealing to a wide range of applications.n This article introduces P-Ring, a new peer-to-peer index structure. P-Ring is fully distributed, fault tolerant, and provides load balancing and logarithmic search performance while supporting both equality and range queries. Our theoretical analysis as well as experimental results, obtained both in a simulated environment and on PlanetLab, show the performance of our system.

Ad serving using a compact allocation plan

A large fraction of online display advertising is sold via guaranteed contracts: a publisher guarantees to the advertiser a certain number of user visits satisfying the targeting predicates of the contract. The publisher is then tasked with solving the ad serving problem ---given a user visit, which of the thousands of matching contracts should be displayed, so that by the expiration time every contract has obtained the requisite number of user visits. The challenges of the problem come from (1) the sheer size of the problem being solved, with tens of thousands of contracts and billions of user visits, (2) the unpredictability of user behavior, since these contracts are sold months ahead of time, when only a forecast of user visits is available and (3) the minute amount of resources available online, as an ad server must respond with a matching contract in a fraction of a second.n We present a solution to the guaranteed delivery ad serving problem using compact allocation plans. These plans, computed offline, can be efficiently queried by the ad server during an ad call; they are small, using only O(1) space for contract; and are stateless, allowing for distributed serving without any central coordination. We evaluate this approach on a real set of user visits and guaranteed contracts and show that the compact allocation plans are an effective way of solving the guaranteed delivery ad serving problem.

Efficiently evaluating graph constraints in content-based publish/subscribe

We introduce the problem of evaluating graph constraints in content-based publish/subscribe (pub/sub) systems. This problem formulation extends traditional content-based pub/sub systems in the following manner: publishers and subscribers are connected via a (logical) directed graph G with node and edge constraints, which limits the set of valid paths between them. Such graph constraints can be used to model a Web advertising exchange (where there may be restrictions on how advertising networks can connect advertisers and publishers) and content delivery problems in social networks (where there may be restrictions on how information can be shared via the social graph). In this context, we develop efficient algorithms for evaluating graph constraints over arbitrary directed graphs G. We also present experimental results that demonstrate the effectiveness and scalability of the proposed algorithms using a realistic dataset from Yahoo!s Web advertising exchange.