Jeffery L. Wilson

Blogging about diversity: the academy sounds off in The Chronicle of Higher Education

Purpose – The purpose of this research is to investigate the increasing use of online communication for sharing knowledge by examining what bloggers on an online academic newspaper have to say about diversity.Design/methodology/approach – Ten diversity blogs from a popular online academic newspaper, The Chronicle of Higher Education, were analyzed for content to understand the extent to which bloggers responded to blogs related to diversity.Findings – This study offers a glimpse about blogging posts as it relates to diversity and how individuals respond to the content of these diversity blogs. Some blogs took on a confrontational tone while others sought to engage and educate.Originality/value – While research on technology is ongoing, the degree to which scholars discuss diversity with peers in an online format is relatively limited.