Jeffrey S. Bowers

Implicit Memory and Test Awareness

In three experiments we examined whether normal subjects can perform an implicit test without becoming aware that the test items were previously encountered in the study phase of the experiment. Experiment 1 assessed single word priming with the stem completion task, and subjects who reported awareness/unawareness that the test items were previously encoded in the study task showed equivalent priming. Experiments 2a-c and 3 assessed associative priming with the stem completion task, and in this case, only subjects who were aware that the test items were previously encountered showed associative priming effects. These findings suggest that single word priming and associative priming reflect different memory processes because the former and not the latter effect can be observed in unaware subjects.

Locus of semantic interference in picture-word interference tasks.

Picture#x2014;word interference studies typically show that semantically related distractor words embedded within a picture slow picture-naming responses, relative to unrelated ones. This semantic interference effect is commonly interpreted as arising from the competition of lexical#x2014;semantic (e.g., Schriefers, Meyer, & Levelt, 1990) or lexical#x2014;phonological (e.g., Starreveld & La Heij, 1996) codes. The experiment reported here tests a crucial assumption shared by these accounts#x2014;namely, that the effect reflects a lexical, rather than a nonverbal, conceptual conflict. Pictures were named while participants attempted to ignore embedded distractors that were in either verbal or pictorial format. The presence of both words and pictures substantially interfered with naming responses, but only words, not pictures, were found to induce semantic interference. These findings support the claim that for semantic interference to arise, both target picture and distractor have to be lexicalized. Consequently, a general conceptual locus of the effect can be excluded, and the claim that semantic interference is based on a lexical conflict is confirmed.

In defense of abstractionist theories of repetition priming and word identification

There is a great deal of interest in characterizing the representations and processes that support visual word priming and written word identification more generally. On one view, these phenomena are supported by abstract orthographic representations that map together visually dissimilar exemplars of letters and words (e.g., the lettersA/a map onto a common abstract letter codea*). On a second view, orthographic codes consist in a collection of episodic representations of words that interact in such a way that it sometimes looksas if there are abstract codes. Tenpenny (1995) contrasted these general approaches and concluded by endorsing the episodic account, arguing that no evidence demands that we posit abstract orthographic representations. This review reconsiders the evidence and argues that a variety of priming and nonpriming research strongly supports the conclusion that abstract orthographic codes exist and support priming and word identification. On this account, episodic representations are represented separately from abstract orthographic knowledge and contribute minimally to these functions.

Orthographic, Phonological, and Articulatory Contributions to Masked Letter and Word Priming

A series of experiments assessed masked priming for letters and words that are visually similar (SIM) and dissimilar (DIS) in upper- and lowercase formats. For letters, robust DIS priming was obtained in a naming task, but this priming did not extend to a variety of non-naming tasks. For words, robust DIS priming was obtained in both naming and non-naming tasks. SIM letter and word priming extended to all tasks, but the effects were generally small for letters. The restricted set of conditions for DIS letter priming suggests that this priming is mediated by phonological-articulatory processes, and the generality of DIS word priming argues that abstract orthographic codes mediate these effects. Consistent with this conclusion, priming between homophones (for both letters and words) was found in a naming task, but little word homophone priming was obtained in a lexical decision task.

Contrasting five different theories of letter position coding: evidence from orthographic similarity effects

Five theories of how letter position is coded are contrasted: position-specific slot-coding, Wickelcoding, open-bigram coding (discrete and continuous), and spatial coding. These theories make different predictions regarding the relative similarity of three different types of pairs of letter strings: substitution neighbors, neighbors-once-removed, and double-substitution neighbors. In Experiment 1, we used an illusory word paradigm and found that neighbor-once-removed similarity contexts resulted in fewer illusory word reports than substitution neighbors but more illusory words than double-substitution neighbors. In Experiments 2 and 3, we used a masked form priming technique with a lexical-decision task. The pattern of facilitation was as predicted by spatial coding but was incompatible with slot-coding, Wickelcoding, and both versions of open-bigram coding. These results provide further support for the SOLAR (self-organizing lexical aquisition and recognition) model of visual word identification.

Effects of orthography on speech production in a form-preparation paradigm

Four experiments investigated potential influences of spelling on single word speech production. A form-preparation paradigm that showed priming effects for words with initial form overlap was used to investigate whether words with form overlap, but different spelling (e.g., ‘‘camel’’-‘‘kidney’’) also show priming. Experiment 1 demonstrated that such words did not benefit from the form overlap, suggesting that the incongruent spelling disrupted the form-preparation effect. Experiment 2 replicated the first experiment with an independent set of items and an improved design, and once again showed a disruptive effect of spelling. To divert participants attention from the spelling of the targets, Experiment 3 was conducted entirely in the auditory domain, but yielded the same outcome as before. Experiment 4 showed that matching initial letters alone, in the absence of matching sounds (e.g., ‘‘cycle’’-‘‘cobra’’), did not produce priming. These findings raise the possibility that orthographic codes are mandatorily activated in speech production by literate speakers.

Interfering neighbours: The impact of novel word learning on the identification of visually similar words

We assessed the impact of visual similarity on written word identification by having participants learn new words (e.g. BANARA) that were neighbours of familiar words that previously had no neighbours (e.g. BANANA). Repeated exposure to these new words made it more difficult to semantically categorize the familiar words. There was some evidence of interference following an initial training phase, and clear evidence of interference the following day (without any additional training); interference was larger still following more training on the second day. These findings lend support to models of reading that include lexical competition as a key process.

Different perceptual codes support priming for words and pseudowords: Was Morton right all along?

A perceptual-identification task was used to assess priming for words and pseudowords that in their upper- and lowercase formats share either few (high-shift items) or many (low-shift items) visual features. Equivalent priming was obtained for high-shift words repeated in the same case and in a different case, and this priming was greatly reduced when there was a study-test modality shift. Accordingly, the cross-case priming was mediated in large part by modality-specific perceptual codes. By contrast, priming for high-shift pseudowords was greatly reduced following the case manipulation, as was so for high-shift words when they were randomly intermixed with pseudowords. Low-shift items were not affected by the case manipulation. On the basis of the overall pattern of results, the author argues that different mechanisms mediate priming for words and pseudowords and that J. Morton (1979) was essentially correct in his characterization of word priming.

What do letter migration errors reveal about letter position coding in visual word recognition

Dividing attention across multiple words occasionally results in misidentifications whereby letters apparently migrate between words. Previous studies have found that letter migrations preserve within-word letter position, which has been interpreted as support for position-specific letter coding. To investigate this issue, the authors used word pairs like STEP and SOAP, in which a letter in 1 word could migrate to an adjacent letter in another word to form an illusory word (STOP). Three experiments show that both same-position and adjacent-position letter migrations can occur, as well as migrations that cross 2 letter positions. These results argue against position-specific letter coding schemes used in many computational models of reading, and they provide support for coding schemes based on relative rather than absolute letter position.

Teaching Adults New Words: The Role of Practice and Consolidation.

Semantic and orthographic learning of new words was investigated with the help of the picture-word interference (PWI) task. In this version of the Stroop task, picture naming is delayed by the simultaneous presentation of a semantically related as opposed to an unrelated distractor word (a specific PWI effect), as well as by an unrelated word compared with a nonword (a general PWI effect). This interference is taken to reflect automatic orthographic and semantic processing. The authors observed that participants showed both types of PWI effects for newly learned words following a single study session. Interestingly, specific PWI effects were not obtained immediately after testing but did emerge a week later without additional practice. This suggests that a period of consolidation is involved in the establishment of word representations. In addition, identical PWI effects were obtained when the study and test words were presented in either the same or different letter case. This provides evidence that the newly acquired orthographic representations are coded in an abstract format.