Jelena Jurišić

Covert advertising as inadmissible presentation of information

Purpose – The purpose of this paper is to identify and redefine the categories of covert advertising, to demonstrate the covert aspects of advertising in the press, to provide a high-quality comparison of three leading Slovenian newspapers and to prepare a model for future researchers. Design/methodology/approach – In this article, the authors defined, analyzed, and explored covert advertising. In the first part, the authors used descriptive approach and method of compilation. In the empirical part, the authors used content analysis to research texts of covert advertising; the authors used analytical approach. Data were analyzed with the help of the computer programme SPSS. Findings – The results of the research indicate that covert advertising appears on a daily basis in daily newspapers and these articles are visually more attractive to garner greater attention from readers and offer numerous visual presentations. Research limitations/implications – The first limitation is presenting a lack of literatur...

Quantifying and comparing web news portals’ article salience using the VoxPopuli tool

VoxPopuli tool enables quantification of absolute and relative salience of news articles published on daily news web portals. Obtained numerical values for the two types of salience enable direct comparison of audience impact of different news articles in specified time period. Absolute salience of a news article in a specified time period is determined as the total number of distinct readers who commented on the story in that period. Hence, articlesthat appear on web portals with larger audiences will in general be (absolutely) more salient as there are more potential commentators to comment on them. On the other hand, relative salience of a particular article during a particular time period is calculated as the quotient of a number of distinct readers who comented on that particular story and the number of all readers who in the same period commented on any news story published on the same news portal. As such relative salience will always be a number between 0 and 1, irrespective of the popularity of particular news portal, the (relative) salience of news stories on different news portals can be compared.