Jennifer Hoewe

The role of stereotypical beliefs in gender-based activation of the Proteus effect

Informed by the Proteus effect, the current study examined the moderating effect of belief in stereotypes on the relationship between avatar appearance and user behavior, via an interactive fiction. The results of a one-factor (avatar gender: male vs. female), between-subjects experiment revealed that female avatars elicited more frequent masculine behaviors (particularly among individuals high in feminine gender stereotypes) and that male avatars elicited more frequent feminine behaviors. Conversely, self-reported gender led to stereotypic behaviors as expected. A moderating effect of awareness of the avatars influence on stereotypically gender-based decisions on frequency of gender-typed behavior was not found, suggesting individuals are not aware of the influence of avatars on their subsequent decisions.

Overturning Anti-Miscegenation Laws News Media Coverage of the Lovings’ Legal Case Against the State of Virginia

This study fills a gap in scholarship by exploring historical news coverage of interracial relationships. It examines coverage by The New York Times, Washington Post and Times-Herald, and Chicago Tribune of the progression of the landmark civil rights case of Loving v. Virginia, in which the Supreme Court overturned Virginia’s anti-miscegenation law, which prohibited marriage between any White and non-White person. An analysis of the frames and sources used in these publications’ news stories about the case indicate all three publications’ coverage favored the Lovings.

Broadcasting Sharia: American TV News' Illustration of Social Identity and the Emergence of a Threat

Using social identity theory to assess in-group, out-group representations, this study examines the portrayal of sharia in American network television media. A 10-year content analysis showed that ABC, CBS, and NBC continually paired sharia with mentions of the United States, reinforcing its representation as the in-group. These mentions frequently were coupled with mentions of non-Western countries, supporting the idea of an in-group versus out-group comparison. Moreover, the stories included many topics connotatively negative in Western culture. A significant and positive relationship between mentions of non-Western countries and connotatively negative topics was found, reinforcing the positioning of individuals associated with sharia—most often Muslims—within the out-group.

Brand Loyalty Is Influenced by the Activation of Political Orientations

Using an experimental design that measures participants’ actual behavior, this study tests the inclusion of a perceived outgroup in an advertisement for a well-established brand to determine if political orientations interact with an advertisement’s content to predict consumption of that product. The results indicate that an advertisement’s activation of one’s political orientation can either change or reinforce brand loyalty. Specifically, more conservative individuals responded to the presence of Muslim and Arab individuals in a Coca-Cola advertisement by selecting Pepsi products despite their initial preference for Coca-Cola; whereas, more liberal individuals maintained their initial brand loyalty to Coca-Cola.

Using a Wiki to Produce Journalistic Best Practices

Courses: Journalism, Mass Communication, Media Studies, Islamic Studies, Religious Studies Objectives: To facilitate critical thinking when analyzing news media, and to produce a wiki-based best practices document to encourage better reporting, specifically on Muslims and Islam

The effect of explicit online comment moderation on three spiral of silence outcomes

This study investigates the effect of news sites’ explicit online comment moderation policies on spiral of silence (SOS) outcome variables. It advances the methodological understanding of SOS research by comparing the traditional willingness-to-share variable to more direct measures of attitudes. The results of two studies show that a one-sided editorial and comments generally silenced the opposition, particularly when participants were asked to provide their own comment. This finding suggests that open-ended comments may best measure SOS effects. With the inclusion of explicit comment moderation, however, participants were less likely to agree with the editorial as evidenced by their closed-ended attitudes.

Night and Day An Illustration of Framing and Moral Foundations in the Oklahoma Shariah Amendment Campaign

This study analyzes letters to the editor in two Oklahoma newspapers during the debate over a constitutional amendment banning judicial use of the Islamic moral code called “Shariah Law.” Using Moral Foundations Theory (MFT) to operationalize the moral evaluations in media framing, three morality-based frames were identified: a Patriot frame emphasizing Shariah’s harms, a Heritage frame advocating loyalty to the American Way, and a Golden Rule frame promoting equal treatment of Muslims. Each frame was related to moral foundations that align with particular political ideologies, and amendment supporters were more likely to frame their arguments in moral terms.

Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment

Research in motivated reasoning supports the notion that sociopolitical identity moderates the impact of knowledge on attitudes toward science issues. However, science knowledge and sociopolitical orientation have been measured in different ways, and the results have not been entirely consistent. In this study, 964 adults participated in an online survey-experiment examining their reactions to a message about local water quality. Results show that while issue-specific knowledge predicts increased environmental science public policy support, “polluting” the information environment with already politicized message frames activates sociopolitical orientation as a moderator and, among certain groups, reverses the direction of the relationship.

Coverage of a Crisis: The Effects of International News Portrayals of Refugees and Misuse of the Term “Immigrant”

Given the intense debate surrounding the United States’ policies regarding admission of refugees and immigrants into the country, this study set out to determine how the news media cover refugees and how that coverage influences news consumers. This research examines how news stories informed the public about the individuals affected by the wars in Syria, Afghanistan, and Iraq. In particular, it explores usage of the word “refugee” as opposed to “immigrant” to determine how individuals fleeing their home countries were described by the press. A content analysis revealed that U.S. newspapers were more likely than international newspapers to conflate the term “immigrant” with “refugee.” Also, when refugees were incorrectly described as “immigrants,” references to terrorism were more likely. The experimental portion of this research tested how news consumers respond to this framing of “refugee” versus “immigrant” in the same war-torn situation. Democrats, Independents, and Republicans who read about individuals labeled as “refugees” did not distinguish them from “immigrants” in the same situation, indicating they may have adopted the U.S. news media’s conflation of these terms. Republicans, however, had more negative perceptions of both refugees and immigrants than did Democrats or Independents, reporting greater perceptions of threat and favoring more stringent policy. These results suggest that American news consumers do not distinguish between refugees and immigrants in terms of policy, which at least partially implicates U.S. news media for not providing a solid benchmark for understanding these groups of people.

First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns

ABSTRACT This study examined the first- and third-person effects of emotional and informational messages, particularly relating to the critical issue areas of energy, the environment, and global warming. Due to intense political polarization on such issues, it also explored the role of political party identification. The results of an experiment indicated that informational messages about the environment produced third-person effects, while environmental advertisements meant to evoke emotion caused first-person effects. Moreover, emotional environmental advertisements appealed more to Republicans and those who did not support a political party. As such, indirect, emotional messages appear to represent an opportunity for strategic environmental communicators to design campaigns that resonate with potentially unreceptive audiences.