Jennifer L. Monahan

Subliminal Mere Exposure: Specific, General, and Diffuse Effects

The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. In Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants in the repeated-exposure condition subsequently rated their own mood more positively than those in the single-exposure condition. Study 2 examined whether affect generated by subliminal repeated exposures transfers to unrelated stimuli. After a subliminal exposure phase, affective reactions to previously exposed stimuli, to new but similar stimuli, and to stimuli from a different category were obtained. Previously exposed stimuli were rated most positively and novel different stimuli least positively. All stimuli were rated more positively in the repeated-exposure condition than in the single-exposure condition. These findings suggest that affect generated by subliminal repeated exposure is sufficiently diffuse to influence ratings of unrelated stimuli and mood.

Additivity of Nonconscious Affect: Combined Effects of Priming and Exposure

Affect deriving from 2 independent sources--repeated exposure and affective priming--was induced, and the combined effects were examined. In each of 4 studies, participants were first shown 72 Chinese ideographs in which the frequency of exposure was varied (0, 1, or 3). In the second phase participants rated ideographs that were primed either positively, negatively, or not at all. The 4 studies were identical except that the exposure duration--suboptimal (4 ms) or optimal (1 s)--of both the initial exposure phase and the subsequent priming phase was orthogonally varied. Additivity of affect was obtained only when affective priming was suboptimal, suggesting that nonconscious affect is diffuse. Affect whose source was apparent was more constrained. Interestingly, increases in liking generated through repeated exposures did not differ as a function of exposure duration.

Priming Mammies, Jezebels, and Other Controlling Images: An Examination of the Influence of Mediated Stereotypes on Perceptions of an African American Woman

This study examines how mediated portrayals of African American women influence judgments of African American women in social situations. Participants (N = 182) observed a mammy, jezebel, or nonstereotypic image on video. Participants then observed a mock employment interview involving either an African American or White woman. Participants completed measures of implicit and explicit racial prejudice. As hypothesized, participants associated the African American interviewee more quickly with negative terms (e.g., aggressive) than with positive terms (e.g., sincere). Also as hypothesized, when evaluating the job interviewee, participants who observed the jezebel stereotype video and the African American female interviewee responded more quickly to jezebel-related terms (e.g., sexual) than positive, negative, and mammy (e.g., maternal) terms. These results call for an expansion of the boundaries used in stereotype research and closer investigation of how mediated imagery might influence person perception.

Reaching those at Risk A Content-Analytic Study of AIDS PSAs

The purpose of this study was to analyze televised public service announcements (PSAs) on acquired immune deficiency syndrome (AIDS) to determine how health communicators had responded to the challenge of developing messages on sensitive health issues for mass audiences. Specifically, this article reports the findings of a content analysis of 127 televised AIDS PSAs, focusing on two key issues that campaign planners face: (a) selecting and adapting to target audiences and (b) motivating behavior change as well as disseminating information. The results show that these PSAs generally were not targeted according to risk behavior-most were directed to general audiences. Messages tended to use rational rather than emotional appeals and encouraged the audience to seek more information rather than adopt a specific preventive behavior. A similar pattern was observed when we examined targeting based on ethnicity status. Little motivational content was included in these PSAs. The spots analyzed provide facts to the audience about the disease and provide ways in which more information can be obtained. The spots did not discuss the possible barriers the audience may encounter when they try to use their knowledge.

Inference Under the Influence: The Impact of Alcohol and Inhibition Conflict on Women's Sexual Decision Making

Integrating Zajoncs affective primacy framework with Steele and Southwicks Inhibitory Conflict Model, we hypothesized that alcohol would have its strongest impact when ones initial affective reaction was in direct conflict with more cognitively based inhibitory cues. In an alcohol by expectancy balanced placebo design, women viewed potential partners from a fictitious video dating service who varied in attractiveness and sexual risk. Only under high inhibitory conflict (i. e., an attractive, sexually risky partner) did alcohol enhance perceived relationship potential. Interestingly, women who consumed alcohol were not less likely to notice risk cues than their sober counter-parts. Alcohol expectancy resulted in both lower estimates of risk and elevated estimates of relationship potential for the high inhibitory conflict target. Thus, in situations involving high but not low inhibitory conflict, alcohol and alcohol expectancy may suppress the impact of inhibitory cues, enabling women to more readily pursue their initial affective reactions.

The Role of Linking Agents in the Diffusion of Health Promotion Programs

This article examines the role of state health department dental offices as linking agents in the diffusion of an effective preventive health program, the fluoride mouth rinse program (FMRP) in public schools. The aim of this program is to prevent dental caries by a weekly mouthrinsing by elementary school students. In contrast to the tra ditional focus of diffusion research on characteristics of the innovation and character istics of the adopter, this study emphasizes an ecological approach, i.e., the transmittal mechanisms for diffusion. The state dental offices are examined as linking agents, which serve as program advocates or champions for diffusing the FMRP from the national level, where it was developed, to the thousands of local school districts and schools for adoption and continued delivery. Using data from interviews with state dental directors and archival sources, a multi variate model was developed and used to explain the percent of a states elementary schools using the mouthrinse program. The results support the key role of linking agents in disseminating effective health promotion programs into actual use. Implica tions are discussed for both research and practice.

Communication and Social Cognition Theories and Methods

Contents: Preface. J. Monahan, D.R. Roskos-Ewoldsen, Celebrating Social Cognition and Communication. Part I: Message Production. J.O. Greene, A.R. Graves, Cognitive Models of Message Production. C. Berger, Communication: A Goal-Directed, Plan-Guided Process. S.R. Wilson, H. Feng, Interaction Goals and Message Production: Conceptual and Methodological Developments. D. Hample, Arguments. Part II: Interpersonal Communication. D.H. Solomon, J.A. Theiss, Cognitive Foundations of Communication in Close Relationships. V. Manusov, Attributions and Interpersonal Communication: Out of Our Heads and Into Behavior. M.E. Roloff, L.M. Van Swol, Shared Cognition and Communication Within Group Decision-Making and Negotiation. A. Koerner, Social Cognition in Family Communication. P.J. Lannutti, J. Monahan, Social Cognition Under the Influence: Drinking While Communicating. Part III: Mass Media. L.J. Shrum, Social Cognition and Cultivation. M.B. Oliver, S. Ramasubramanian, J. Kim, Media and Racism. W.P. Eveland, Jr., M. Seo, News and Politics. B. Roskos-Ewoldsen, D.R. Roskos-Ewoldsen, M. Yang, M. Lee, Comprehension of Media Stories. Part IV: Social Influence. L. Arpan, N. Rhodes, D.R. Roskos-Ewoldsen, Attitude Accessibility: Theory, Methods, and Future Directions. R. Nabi, Emotion and Persuasion: A Social Cognitive Perspective. J.R. Meyer, Compliance Gaining. M. Hamilton, Dual Process Models of Persuasion.

When the Frame Paints the Picture Alcohol Consumption, Relational Framing, and Sexual Communication

Alcohol myopia theory and relational framing theory were used to explain how alcohol consumption affects perceptions of sexual scenarios. In a within-subjects design, participants (N = 51) evaluated scenarios that emphasized consensual cues only and scenarios with consensual and nonconsensual sexual behaviors (mixed cues). Participants read both scenario types at three blood alcohol levels (.00, .04, and .08 g/dl). Participants viewed affiliation judgments as significantly more relevant than dominance judgements when evaluating the consensual scenarios, regardless of their level of alcohol consumption. For the mixed cues scenarios, participants did not view either dimension as more relevant when sober; when drinking, they viewed dominance judgments as more relevant. As alcohol consumption increased, women were more likely to report that they would act like the female in both scenario types, whereas men were more likely to act like the male in the consensual scenario only.

Adolescents' Perceptions of Smoking and Stress Reduction:

The present study examined how adolescents perceive the relationship between smoking and stress and where they learn that smoking cigarettes may be an effective stress-reduction mechanism. Eight focus groups were conducted with low-income African American and European American 14- to 16-year-olds in urban and rural locations, in which they suggested that the primary reasons why they smoked—namely, as a coping mechanism (to calm nerves), for social acceptance, and because of environmental influences. Family issues, boyfriend/girlfriend problems, and school were common stressors. Although participants overwhelmingly believed that people smoke to reduce their stress, a few believed that cigarettes do not actually reduce stress. When asked for examples of smoking in popular media, teens predominantly generated examples of individuals smoking to reduce stress. Ethnic and gender differences were found among the types of media in which they had seen smoking, their opinions of anti-smoking messages, and the medias perceived influence.

The Accessibility of Family and Peer Norms in Young Adolescent Risk Behavior

The accessibility of attitudes and norms (i.e., how quickly they are activated from memory) has been shown to predict young adult cigarette smoking, but prior work has not examined this effect in young adolescents or with other health risk behaviors. In this study, the accessibility of attitudes and norms was used to predict young adolescent (N = 325, age M = 14.97, SD = .73) self-reported behavior and behavior intention for cigarette smoking, alcohol use, marijuana smoking, and sexual behavior. The accessibility of attitudes and the accessibility of injunctive norms were significantly related to adolescents’ health risk behavior. When controlling for current behavior, the accessibility of attitudes and of family norms were significantly related to intent to engage in these behaviors in the future. In contrast, the accessibility of peer norms was only related to reports of current behavior, not future behavior intention. This finding replicates across four behaviors when controlling for age, gender, and race, and provides strong evidence that the accessibility of relevant attitudes and social norms are important factors in young adolescent risk behavior. Implications for communication interventions to reduce teen health risk behavior are discussed.