Jeoung Yul Lee

The impact of web site quality on flow‐related online shopping behaviors in C2C e‐marketplaces

Purpose – Through a literature review, we found four potential research topics that are rarely studied in the extant literature, i.e. the missing link between web site quality and flow, an integrative relationships between web site quality, flow, customer satisfaction, and relationship intention even though part of the integrative relationships have been investigated in the previous studies, those flow‐related consumer behaviors in C2C e‐marketplaces, and cross‐national studies on the flow‐related consumer behaviors in the East‐Asian domain. Thus, we attempted to explore the relationships between web site quality, flow, customer satisfaction, and relationship intention in Chinese and Korean C2C e‐marketplaces as well as their cross‐national similarities and differences.Design/methodology/approach – In all, 212 Chinese and 219 Korean online shoppers were surveyed to conduct the above research agenda by structural equation modeling.Findings – Web site quality had some effect on flow and satisfaction in both...

Distance and divestment of Korean MNC affiliates: the moderating role of entry mode and experience

In this study, we examine the impact of cross-national distance on the divestment of foreign affiliates. On the basis of the nine dimensions of cross-national distance (Berry et al. 2010. “An Institutional Approach to Cross-National Distance.” Journal of International Business Studies 41 (9): 1460-1480), we empirically examine the impact of each measure of distance on the divestment of affiliates. Using a data set of 1697 multinational corporations (MNCs) headquartered in Korea and their 2435 affiliates in 67 host countries from 2000 to 2010, we find that distance created by economic, financial, political, administrative, cultural, demographic, knowledge and global connectedness leads to the divestment of foreign affiliates. We also find that the positive relationship between cross-national distance and affiliate divestment is likely to become stronger when an MNC enters the host country through a joint venture and weaker for affiliates with greater experience in the host country.

Location Decision of Korean Manufacturing FDI: A Comparison between Korean Chaebols and Non-Chaebols

Abstract This study analysed the location selection determinants of Korean foreign direct investment (KFDI) from the perspectives of OLI paradigm and resource- and knowledge-based views. The study involved a sample of 1911 Korean multinational enterprises (MNEs) and their 3095 foreign subsidiaries during the period of 1999–2004. Specifically, the study compared the differences of foreign direct investment (FDI) location decisions (1) between less-developed and developed countries (LDCs and DCs) and (2) between chaebols and non-chaebols. The results showed that the partitioned sample model of chaebols versus non-chaebols was found to have more detailed effects on the location decision between the two regions than the combined full sample model. In addition, the results showed that there are clear, effectual differences for subsidiary scale and prior host country experience between chaebols and non-chaebols.

Transnational HR network learning in Korean business groups and the performance of their subsidiaries

This study explores (1) how two distinct dimensions of transnational human resources (HR) network learning, i.e. globally linked and locally leveraged learning, are related to the performance of the foreign subsidiaries of Korean business groups (chaebols) and (2) how strategic HR learning mediates the relationship between these two dimensions of transnational HR network learning and the performance of foreign subsidiaries. We propose that each dimension of transnational HR network learning is related independently and jointly to the performance of a chaebols foreign subsidiaries. Our results suggest that locally leveraged HR learning has a stronger relationship with the performance of sales subsidiaries, whereas globally linked HR learning has a stronger relationship with the performance of manufacturing subsidiaries. In addition, we find that the interaction between the two dimensions of transnational HR network learning has a weaker positive relationship with the performance of foreign manufacturing subsidiaries than that of foreign sales subsidiaries.

The effect of host country Internet infrastructure on foreign expansion of Korean MNCs

Abstract This study examines the effect of host country Internet infrastructure on a multinational corporation (MNC) foreign expansion. Using Heckman’s selection model on a sample of 2589 subsidiaries of 487 Korean MNCs between 1990 and 2011, we find that host country Internet infrastructure is important in MNC expansion decisions. In addition, we find that a well-developed Internet infrastructure within a host country leads to more investments from MNCs producing consumer over industrial goods and is more attractive to domestic market followers than market leaders. We find that the host country’s Internet infrastructure is important for an MNC foreign expansion decision, suggesting that efficient communication within an MNC is critical in coordinating globalized MNC subsidiary operations.

Subsidiary goals, learning orientations, and ownership strategies of multinational enterprises: evidence from foreign direct investments in Korea

This paper investigates the links among subsidiary goals, learning orientations, and ownership strategies of multinational enterprises (MNEs). The authors hypothesize that an MNEs ownership strategy is determined by subsidiary goals and learning orientations. Furthermore, interactions between learning orientations and subsidiary goals are predicted to influence the ownership strategy. Based on 723 foreign subsidiaries of MNEs operating in Korea, our findings suggest that when MNE foreign subsidiaries influence ownership choice, market-seeking goals and resource-seeking goals have a stronger fit with the exploitation orientation than with the exploration orientation. In contrast, the category of knowledge-seeking goals has a stronger fit with exploration than with exploitation.

Paternalistic leadership and knowledge sharing with outsiders in emerging economies: Based on social exchange relations within the China context

Purpose The purpose of this paper is to examine knowledge sharing with external partners within the China context, demonstrating that paternalistic leadership combined with the resulting reciprocal relations between leaders and employees are accountable for knowledge transfer with external partners based on social exchange. Design/methodology/approach This study collected data at two time-points and obtained 391 usable observations for hypothesis testing using questionnaire surveys administered to the managers of major Chinese companies. Findings Empirical analysis of employees at major Chinese firms shows that paternalistic leadership may encourage perceived reciprocal support from employees that results in smooth knowledge sharing with outsiders in the form of voluntary helping behaviors. Originality/value This study expects that both scholars and practitioners will gain answers on how to best encourage employees into contributing toward relationships with external stakeholders within the China context. One valuable point in this study is demonstrating that Chinese firms’ benevolent leadership promotes human relationships and thereby long-term relationships with alliance partners, while their moral leadership promotes ethical trust between alliance partners. These factors may accordingly further increase knowledge sharing opportunities with external partners.

The Impacts of Consumer Animosity and Country Image on Product Evaluation : A Comparison between China and Russia

본 연구의 주된 목적은 소비자 적개심과 국가이미지가 제품평가에 어떤 영향을 미치는지를 규명하고자 하는 것이다. 이를 위해 한국 소비자를 대상으로 실증분석을 실시하여 중국과 러시아 두 개 신흥시장국가 간에 나타나는 차이를 분석하였다. 실증분석 결과는 국가이미지의 두 가지 하위 차원인 인지적 국가이미지와 정서적 국가이미지를 도출하였고 소비자 적개심이 인지적 국가이미지와 정서적 국가이미지에 미치는 영향은 소비자 평가대상국(중국?러시아)에 따라 차이가 있다는 것을 밝혀냈다. 이러한 연구결과는 신흥시장국가의 국가이미지에 이론적 시사점을 제공할 뿐만 아니라 해외로 진출하려는 신흥시장국가의 다국적 기업에 전략적 시사점도 제공해 줄 수 있다.