Jerry W. Koehler

Commercialization Strategy in Managing Online Presence in the Unmanned Aerial Vehicle Industry

Unmanned aerial vehicles (UAVs), commonly referred to as Drones, originally gained international prominence for warfare and surveillance. Today, Drones are commercially made and distributed to the general public. Academic researchers have studied the technical aspects of Drones. However, with the public interest and demands for Drones, there is a need to study commercialization of Drones, specifically management issues and strategies. The purpose of this article is to shed some light on the commercialization of Drones by reviewing websites of companies that market Drones. We identified four countries where businesses have been established to capitalize on the public demand for Drones. We selected twenty-five companies in each of the four countries. Each of the selected companies sponsored websites aimed at capitalizing on the potential Drone market. We conducted a content analysis of each of the 100 company’s websites. The results of our content analysis identified two significant variables that differentiate advanced, or nascent commercial endeavours from those companies making a “sort-of attempt” to get on the Drone bandwagon. Our analysis identified two significant variables that distinguished the websites on mature Drone companies. The two variables: attention to legal compliance; and insurance coverage. Our analysis of website data supports our conclusion that a Drone company website should effectively communicate their management position regarding two crucial issues: legal compliance and insurance coverage.

Effects of Social Media Platform Preference: a Country Comparison of Online University Reputations

Managing an online reputation is critical to higher education. Universities cannot afford to lose enrolment numbers by neglecting to monitor, control, promote and enhance their online presence. It is critical that universities measure their social media reputation scores and presence on the web, as well as those of their competitors. Universities need to continuously review their social engagement strategy and online reputation to ensure they maximize all opportunities to maintain, and improve student enrolment and retention. Universities have embraced social media to enhance their brand reputation. This study examines the use of social media and its effects from a global perspective. It analysed 90 universities in three geographical areas to assess the impact and level of online social media, especially as it relates to “university brand reputation.” Results of the study indicated there was a wide variation among the three geographical regions, and within countries in the three geographical regions. Use of social media communication tools such as Twitter and Google+ by active users also varied widely depending upon country and region.

The Theory of Culture-Specific Total Quality Management: Quality Management in Chinese RegionsThe Theory of Culture-Specific Total Quality Management: Quality Management in Chinese Regions, by NoronhaCarlos New York: Palgrave, 2002.

The article reviews the book “The Theory of Culture-Specific Total Quality Management: Quality Management in Chinese Regions,” by Carlos Noronha.

Responses to Raymond V. Lesikar "the Meaning and Status of Organizational Communication," Bulletin (Sept., 1981)

――― 1914 book by Hotchkiss and Kilduff as &dquo;probably&dquo; the first business writing text. While working on our bibliography,* my coauthors and I became especially interested in the early books on business writing. The Hotchkiss and Kilduff book of 1914 was called Handbook of Business English and was directed to people already on the job. In 1921, Hotchkiss and Kilduff published Advanced Business Correspondence, a textbook intended primarily for college use. Professor Lesikar and ABCA members might be interested in the following excerpt from the introduction to our bibliography: