Jihad Mohammad

The mediating role of new ecological paradigm between value orientations and pro-environmental personal norm in the agricultural context

Purpose – Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the purpose of this paper is to examine the relationships among value orientations, new ecological paradigm (NEP) and pro-environmental personal norm (PPN). Moreover, this research intends to investigate the mediating role of NEP between value orientations and PPN. Design/methodology/approach – This study has utilized questionnaire survey among 277 paddy farmers at the Muda Agricultural Development Authority area in Malaysia. Data were analysed using partial least squares technique in order to test study hypotheses. Partial least square technique was utilized to analyse the data to test the study hypotheses. Findings – Results reveal that biospheric value, altruistic value and egoistic value positively and significantly affect NEP. It is...

Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses

Purpose The purpose of this paper is to offer empirical evidence on the role of self-esteem and social bonding in explaining citizenship behaviour of students at international university branch campuses (IBCs). Design/methodology/approach A sample of 400 students from four IBCs in Malaysia was administered in a questionnaire. Data were analysed using SPSS and partial least squares 3.0. Findings This research demonstrates that students’ self-esteem and social bonds have positive direct effects on customer citizenship behaviour (CCB). Moreover, self-esteem has an indirect effect on CCB via intervening of attachment, commitment and involvement of social bonds. Research limitations/implications CCB of IBC students can be explained by self-consistency theory via mediation of social bonds from social bonding theory. Practical implications To encourage CCB in IBCs, university management should target students who have high self-esteem, closely tied to parents and lecturers, committed to university, highly involved in co-curricular activities and comply with university regulations. Originality/value Greater understanding of students’ citizenship behaviour may help transnational universities to improve relationship marketing strategy and enhance students’ campus experience.

Environment Dominant Logic: Concerning for Achieving the Sustainability Marketing☆

Abstract Environmental issues are now at the forefront of global agenda. This is because, the natural resources are depleting in alarming rate. Moreover, environmental pollution, need for future generation as well as quality of life became few more crucial issues for the survival of the human life. In order to attain a sustainable existence of individuals, several researchers have started to point marketers’ role as the catalyst in bringing the change in conventional way of looking of business aspects. Considering the environmental deterioration, a new business philosophy became the necessary. This research addresses this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic approach which can be called as ‘environment – dominant’ logic. Particularly, this study attempts to answer three basic questions related to this phenomenon: (i) Why the ‘environment-dominant’ logic is in the forefront? (ii) How does E-D logic differ from the conventional views of marketing paradigm? (iii) What is the role of E-D logic in marketing activities?

Furthering the thought on Islamic work ethic: how does it differ?

Purpose The purpose of this paper is to highlight the underlying values of Islamic work ethic (IWE) that distinguish it from other ethical perspectives such as Protestant work ethic (PWE), Hindu work ethic (HWE) and/or Buddhist work ethic (BWE). Design/methodology/approach The present study utilized the critical review approach to answer the research questions. In this regard, guidance was sought from the Holy Quran and Sunnah to understand the Islamic ordainments pertaining to IWE. Moreover, articles related to different ethical systems are exhaustively reviewed. Findings Based on the literature review pertaining to the different ethical systems, this study highlights five specific distinguishing values and behavior: emphasis on halal and haram, emphasis on the purity of intention, seeking of employment, the nature of employer–employee relationship and dealing with sexual harassment. Practical implications Multinational and local organizations are strongly recommended to comprehend and grasp different ethical background of their employees to meet and satisfy their physical and spiritual needs. As a result, it may enhance and boost the effectiveness, efficiency and productivity of the organizations. Originality/value This study has its merits in term of identifying the distinguishing aspects of IWE from other ethical systems. There is a paucity of research that examines these differentiating values. Therefore, the research question “what are the underlying factors that differentiate IWE from PWE, HWE and/or BWE?” is still unanswered. The present research is an attempt to answer this question. The findings of this study will enable the researchers to come out with a comprehensive and complete definition of IWE construct. Moreover, it will be useful to refine the existing IWE scale by emphasizing the distinguishing aspects of the construct.

Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market

Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market.,A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data.,The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products.,It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product.,This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context.

Linking Emotional Intelligence with Employee Pro-Environmental Behavior

Changing behaviour towards pro-environment will not only can contribute towards organization sustainability but also will help to prevent further environment destruction. However, empirical research on developing model or solution to foster employee pro-environmental behaviour in workplace is still lacking. Therefore, this paper examines existing literature pertaining employee pro-environmental behaviour in the workplace from year 2008 to 2017 that (1) discussed individuals’ pro-environmental behaviour at workplace, (2) identified variables and antecedence that lead to pro-environmental behaviour and (3) theories used towards this behaviour. Several researches suggested the anticipated role of emotion in Theory of Planned Behaviour (TPB) might strengthen the behavioural predictability. Addressing this particular gap in this literature, this paper examines existing literature pertaining emotional intelligence that contribute towards behavioural formation. In particular, this paper discusses the significant role of emotional intelligence in TPB construct that can lead towards fostering employee pro-environmental behaviour.

I’ll do whatever I want … who are you to prohibit me? A tattle tale of workplace deviance

Subject area This case can be used in teaching business ethics, organizational behaviour and human resource management. More specifically, romance in the workplace, discrimination, absenteeism, sneaking and cyberloafing in the workplace. Study level/applicability This case can be used for both undergraduate and postgraduate students particularly for business ethics, organizational behaviour, human resource management and leadership courses. Students/participants are challenged to identify the major issue in the case and help the decision maker to make a decision. Case overview This case demonstrates the unethical behaviour of Natacha and Noman Ali. Natacha refused to comply with the company’s code of conduct and breached the company’s rules and regulations. Natacha used the company’s resources to carry out her personal business and also cheated on her attendance records, and the Director of Enforcement and the Inspectorate Division, Noman, continued to back and support her. Madam Siti Hajar had consulted and advised her many times, but Natacha did not pay attention to her advice. Madam Siti was in a dilemma: whether to report this unethical situation to the top management or to tolerate this situation and remain silent. Expected learning outcomes Expected learning outcomes are as follows: to identify and describe major issues related to workplace unethical behaviour; to provide examples of the concepts of commitment, dedication, fairness, discrimination and ethical leadership; to identify and analyse individual and organizational factors that may affect individuals’ unethical behaviour; to instruct students of the scientific methods involved in making decisions; and. to help students to think thoroughly, deeply and critically to make decisions that can solve the problem at hand. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 6: Human Resource Management.

The journey of Blitz: challenges lie in running the family business

Subject area This case can be used in teaching Marketing Management, Principles of Marketing and Consumer Behavior. More specifically, marketing strategies, growth strategies, market segmentation. Study level/applicability This case is designed for undergraduate and MBA students. Case overview This case illustrates the challenges a woman faces taking on the running of her family business, without any prior experience. Hema is a well-educated girl with a diploma in childhood education from UTM-Johor; she was happily working as a school teacher. Her parents are entrepreneurs Encik Sittumalai and Puan Rani. Her Mother Puan Rani set up a business in 2005, under the name of Blitz, producing and selling Indian cookies. In 2010, Blitz was one of the best homemade Indian cookies in the market of Johor Bahru, and supplied their products to five main Indian restaurants. In March 2012, Rani was diagnosed with final stage colon cancer and as a result the business was halted, and the organization was not able to pay employees’ salaries. Hema found herself left with no choice but to resign from her teaching job and take care of the family business. Expected learning outcomes From this case, it is expected that the students will be able to: understand the fundamental functions of marketing; learn about the four Ps of marketing including product, price, promotion and place; learn about different techniques and strategies to analyze organizations and market situation including SWOT and Porter’s five forces; gain knowledge about market segmentation and growth strategies; identify problems and challenges faced by a new manager in running a company; analyze a situation whereby a new manager needs to adapt to a new role, duties and responsibilities; analyze the external and internal environment using SWOT; understand competition using Porter’s 5 forces; think thoroughly, deeply and critically to make a decision that can solve the problem in hand. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing.