Jinxing Xie

The impact of forecasting model selection on the value of information sharing in a supply chain

Abstract This paper presents a study on the impact of forecasting model selection on the value of information sharing in a supply chain with one capacitated supplier and multiple retailers. Using a computer simulation model, this study examines demand forecasting and inventory replenishment decisions by the retailers, and production decisions by the supplier under different demand patterns and capacity tightness. Analyses of the simulation output indicate that the selection of the forecasting model significantly influences the performance of the supply chain and the value of information sharing. Furthermore, demand patterns faced by retailers and capacity tightness faced by the supplier also significantly influence the value of information sharing. The result also shows that substantial cost savings can be realized through information sharing and thus help to motivate trading partners to share information in the supply chain. The findings can also help supply chain managers select suitable forecasting models to improve supply chain performance.

Coordinating advertising and pricing in a manufacturer-retailer channel

Cooperative advertising is a practice that a manufacturer pays retailers a portion of the local advertising cost in order to induce sales. Cooperative advertising plays a significant role in marketing programs of channel members. Nevertheless, most studies to date on cooperative advertising have assumed that the market demand is only influenced by advertising expenditures but not by retail price. This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel. We establish and compare two models: a non-cooperative, leader-follower game and a cooperative game. We develop propositions and insights from the comparison of these models. The cooperative model achieves better coordination by generating higher channel-wide profits than the non-cooperative model with these features: (a) the retailer price is lower to consumers; and (b) the advertising efforts are higher for all channel members. We identify the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.

The impact of information sharing and ordering co‐ordination on supply chain performance

This paper presents a study on the impacts of information sharing and ordering co‐ordination on the performance of a supply chain with one capacitated supplier and multiple retailers under demand uncertainty. In particular, a computer model is proposed to simulate inventory replenishment decisions by the retailers and production decisions by the supplier under different demand patterns and capacity tightness. It is found that information sharing and ordering co‐ordination significantly impact the supply chain performance in terms of both total cost and service level. It is also found that the value of sharing information and ordering co‐ordination is significantly affected by demand patterns and capacity tightness. Guidelines are developed for companies to share information and co‐ordinate orders under different conditions. These guidelines can help companies reduce costs and improve customer service levels in the supply chain.

AN INTELLIGENT HYBRID SYSTEM FOR CUSTOMER REQUIREMENTS ANALYSIS AND PRODUCT ATTRIBUTE TARGETS DETERMINATION

Aligning its quality initiatives in synchronization with the customers perception of values is one of the key management strategies for improving the competitive edge of an organization. Therefore, it will be a distinct advantage if one can succeed in effectively capturing the genuine and major customer attributes (requirements), systematically analysing and duly transforming them into the appropriate product attributes (features). This paper puts forward a novel approach for analysing customer attributes and projecting them into the relevant design, engineering and product attributes in order to facilitate decision-making and to guide downstream manufacturing planning and control activities. The proposed hybrid system incorporates the principles of quality function deployment, analytic hierarchy process and fuzzy set theory to tackle the complex and often imprecise problem domain encountered in customer requirement management. It offers an analytical and intelligent tool for decoding, prioritizing and i...

Co-op advertising and pricing models in manufacturer-retailer supply chains

Cooperative (co-op) advertising plays a significant role in marketing programs in conventional supply chains and makes up the majority of promotional budgets in many product lines for both manufacturers and retailers. Nevertheless, most studies to date on co-op advertising have only assumed that the market demand is only influenced by the advertising level but not in any way by the retail price. That is why our work is concerned with co-op advertising and pricing strategies in distribution channels consisting of a manufacturer and a retailer. Four different models are discussed which are based on three non-cooperative games (i.e., Nash, Stackelberg retailer and Stackelberg manufacturer) and one cooperative game. We identify optimal co-op advertising and pricing strategies for both firms mostly analytically but we have to resort to numerical simulations in one case. Comparisons are then made about various outcomes, especially the profits, for all cases. This leads to consider more specifically the cooperation case in which profits are the highest for both the retailer and the manufacturer, and how they should share the extra joint profit achieved by moving to cooperation. We solve this bargain problem using the Nash bargaining model.

Forecasting errors and the value of information sharing in a supply chain

The paper investigates the impact of forecasting errors and information sharing on the performance of a supply chain. It also examines the impact of forecasting errors on the value of information sharing between retailers and a supplier. Analyses of the simulation outputs show that while information sharing can bring tremendous benefits to the supplier and the entire supply chain, it hurts the retailers under most conditions. Demand pattern and forecasting error distributions faced by the retailers significantly influence the magnitudes of the cost savings as a result of information sharing. The expected bias in forecast errors has a much more significant impact on supply chain performance and the value of information sharing than the standard deviation of forecasting errors and its pattern of deterioration over time. A slight positive bias in the retailers forecast can actually increase the benefit of sharing information for the supplier and the entire supply chain. However, it can also increase the cost for retailers. The demand pattern faced by retailers also significantly influences the impact of forecasting accuracy on the value of the information sharing. These findings will motivate companies to share information, and will help to design incentive schemes to encourage information-sharing and justify investment in information-sharing projects. The findings can also be used to minimize the negative impact of forecasting errors on supply chain performance.

Freezing the master production schedule under single resource constraint and demand uncertainty

Abstract This paper investigates the impact of freezing the master production schedule (MPS) in multi-item single-level systems with a single resource constraint under demand uncertainty. It also examines the impact of environmental factors on the selection of MPS freezing parameters. A computer model is built to simulate master production scheduling activities in a multi-item system under a rolling time horizon. The result of the study shows that the parameters for freezing the MPS have a significant impact on total cost, schedule instability and the service level of the system. Furthermore, the selection of freezing parameters is also significantly influenced by some environmental factors such as capacity tightness and cost structure. While some findings concerning the performance of MPS freezing parameters without capacity constraints can be generalised to the case of limited capacity, other conclusions under capacity constraints are different from those without capacity constraints.

Improving the supply chain performance: Use of forecasting models versus early order commitments

This paper evaluates the impact of forecasting models and early order commitment in a supply chain with one capacitated manufacturer and four retailers under demand uncertainty. Computer simulation models were used to simulate different demand forecasting and inventory replenishment decisions by the retailers as well as production decisions by the manufacturer under a variety of demand patterns and capacity tightness scenarios. This study found that early order commitments significantly affected the total costs and service levels, to various degrees, for the manufacturer and the retailers, suggesting that the benefits of early order commitment could be influenced by a combination of forecasting models, demand patterns and capacity tightness.

A note on "Two-warehouse inventory model with deterioration under FIFO dispatch policy"

A recently published paper by Lee [C.C. Lee, Two-warehouse inventory model with deterioration under FIFO dispatching policy, European Journal of Operational Research 174 (2006) 861-873] considers different dispatching models for the two-warehouse inventory system with deteriorating items, in which Pakkala and Acharys LIFO (last-in-first-out) model [T.P.M. Pakkala, K.K. Achary, A deterministic inventory model for deteriorating items with two warehouses and finite replenishment rate, European Journal of Operational Research 57 (1992) 71-76] is first modified, and then the author concludes that the modified LIFO model always has a lower cost than Pakkala and Acharys LIFO model under a particular condition specified by him. The present note points out that this conclusion is incorrect and misleading. Alternatively, we provide a new sufficient condition such that the modified LIFO model always has a lower cost than Pakkala and Acharys model. Besides, we also compare Pakkala and Acharys original LIFO model with Lees FIFO (first-in-first-out) model for the special case where the two warehouses have the same deteriorating rates. Finally, numerical examples are provided to investigate and examine the impact of corresponding parameters on policy choice. The results in this note give a much clearer picture than those at Lees paper about the relationships between the different dispatching policies for the two-warehouse inventory system with deterioration items.

Cooperative advertising in a distribution channel with fairness concerns

Cooperative (co-op) advertising has been widely used in practice and employed as a strategy to improve the performance of a distribution channel. It is known from the existing models that co-op advertising could not achieve the channel coordination (i.e., maximize the total channel profit). In this paper, we consider a distribution channel consisting of a single manufacturer and a single retailer, and investigate the effect of the retailer’s fairness concerns. Applying the equilibrium analysis, we obtain the following results: (1) Channel coordination can be achieved if the retailer has fairness concerns and model parameters satisfy certain conditions. (2) Although both channel members become better off with co-op advertising if neither channel member has fairness concerns, we find situations where co-op advertising brings detrimental effects to the retailer if the retailer has fairness concerns. (3) The retailer’s fairness concerns may increase or decrease the equilibrium participation rate, the equilibrium advertising effort, and the equilibrium profit of the manufacturer and the whole channel. (4) We identify the conditions under which the effectiveness of co-op advertising can be improved or reduced by the retailer’s fairness concerns. As long as co-op advertising can bring extra profit to the manufacturer, the retailer’s fairness concerns could improve the effectiveness of the co-op advertising. (5) There exists a Pareto improvement for the profits of both the manufacturer and the retailer when a retailer without fairness concerns becomes fair-minded.