João Manuel Messias Canavilhas

Las redes sociales como canal comunicativo: el caso de las asociaciones de consumidores de España y Portugal

This research shows how the two major consumer organization from Portugal and Spain, DECO and OCU, use the social media, basically Facebook and Twitter. The methodology of the research is the case study. It is based on the principles of dialogic digital communication in order to analyse how they get legitimized in these platforms and fix their commitment with this kind of relation from the point of view of variables such as the number of answered messages, speed of response and the number of followers. The research confirms its effectiveness as a communication channel to solve user concerns bearing responsibly, mutuality and sense of community.

CROSS-CULTURAL MANAGEMENT: OBSTACLES FOR EFFECTIVE COOPERATION IN MULTICULTURAL ENVIRONMENT

Urgency of the research. The importance of studying the actual obstacles for effective cooperation in multicultural environment is determined by such modern trends as globalization, informational revolution, technological progress and growing impact of the Millennials. Target setting. It is reasonable to study the attitude of employees to work in a multicultural environment and to identify the most important obstacles for effective cross-cultural cooperation. Actual scientific researches and issues analysis. The scientific works of such scholars as G. Hofstede, N. Adler, A.-M. Soderberg, N. Holden, J. Spencer-Rodgersa, T. McGovern and others deal with cross-cultural management issues. Defining of uninvestigated parts of general matters. Scientists have not yet sufficiently explored the correlation between motivation and cross-cultural interactions. It is also important to update any data about actual obstacles for effective cross-cultural interactions which might have changed due to the changes in the mentality of workers in the era of new technologies, Internet, globalization and arising role of the millennials. The research objective. The article aims to clarify the link between cross-cultural interaction and motivation of workers and to identify the most important obstacles for effective cross-cultural interactions. The statement of basic materials. The authors use survey results from 273 respondents from Denmark, Portugal and Ukraine who have experience of cross-cultural interactions to study the relation between motivation and work in a multicultural environment. The article proves the link between cross-cultural interaction and motivation of workers. The empirical data analysis let the authors identify the most important and widespread barriers (obstacles) for effective cross-cultural interactions among the following: language barrier, differences in values, differences in standards of behaviour, lack of trust, lack of experience, lack of knowledge about other cultures. Conclusions. Most people working in multicultural teams or projects treat cross-cultural interactions as a factor of additional motivation. On the other hand there are serious barriers (obstacles) for effective cross-cultural cooperation. Cross-cultural management has a wide range of approaches and specific techniques to overcome these barriers. Effective cross-cultural management can help to form diverse teams ready for effective cooperation with representatives from other cultures It gives more opportunities to expand the business to new markets, to form a global “diversity-friendly” brand.

Era pós-PC: a nova tessitura da narrativa jornalística na web

Res_por:A integracao dos dispositivos moveis nas praticas jornalisticas acrescentou novas possibilidades a narrativa do webjornalismo, abrindo caminho para experiencias inovadoras. Ao analisar um conjunto de produtos jornalisticos na web, este capitulo lanca um olhar sobre um novo ecossistema mediatico estimulado pela insercao de tecnologias moveis nos processos de producao, distribuicao e consumo de noticias. O trabalho defende que estas tecnologias ubiquas reconfiguram a “tessitura da narrativa” ao criarem novos mecanismos para a estruturacao dos elementos multimedia, com consequencias decisivas na forma como os utilizadores interagem com os conteudos. Recorrendo a uma perspetiva historica, o objetivo central deste trabalho e debater o atual webjornalismo, tendo como referencia as potencialidades da hipernarrativa associada aos dispositivos moveis. A analise concentra-se em cinco conceitos fundamentais nesta modalidade discursiva: bases de dados, contextualizacao, imersao, continuum multimedia e paralaxe/verticalizacao.

Jornalismo em Ambientes Multiplataforma: Diálogos Convergentes

In-depth interview granted to the Latin-American and Journalism - Anchor, by researchers Professor Joao Canavilhas the Universidade da Beira Interior - UBI - Portugal and Professor Dr. Juliana Colussi the Universidade Estadual de Ponta Grossa - UEPG - Brazil. Respondents participated in the conferees condition of the International Symposium on Journalism in PLATFORM environments that took place in November 2015 at the Universidade Federal da Paraiba (UFPB) in Joao Pessoa - Paraiba | BRAZIL. The academic event was sponsored by the Research Group in Journalism, Media, Accessibility and Citizenship (GJAC) of the Graduate Program in Journalism UFPB and Research Group in Journalism and Mobility of the Universidade Estadual da Paraiba (MOBJOR). The interview interweaves two views on the concepts and Journalism Multiplatform experiences and also brings emerging issues such as the crisis in journalism business models, journalistic convergence processes, mobile journalism, accessibility in journalism, news coverage and scenarios for the future of journalism. The interview was conducted by Pedro Nunes teachers, Fernando Firmino and Joana Berlarmino linked to the Graduate Program in Journalism at the Universidade Federal da Paraiba.

Jornalistas e tecnoatores: a negociação de culturas profissionais em redações on-line

Este artigo investiga a crescente influencia de designers e programadores no trabalho jornalistico em redacoes on-line. Descritos como “tecnoatores”, estes profissionais conquistam visibilidade pelo dominio de conhecimentos especializados decisivos na producao da noticia. O objetivo e investigar como jornalistas, designers e programadores estabelecem negociacoes durante as rotinas produtivas. O estudo empirico esta delimitado a seis redacoes on-line – tres brasileiras e tres portuguesas – onde foram feitas 17 entrevistas semiestruturadas com integrantes das categorias profissionais em questao. A analise qualitativa das entrevistas e composta de quatro eixos tematicos: 1) processos de negociacao; 2) conceito de noticia; 3) distância fisica versus distância epistemica; 4) hibridismo profissional.

From assumed public to real public: the influence of the metrics on the editorial decisions of online media

Res_por:Este trabalho procura responder a uma questao que tem vindo a ganhar importância no cenario online: em que medida a audiencia influencia as decisoes editoriais numa organizacao jornalistica. Para responder a questao, o trabalho comeca por introduzir o conceito de metricas. Segue- -se a revisao bibliografica que aborda os processos de gatekeeping e gatewatching, aprofundando seguidamente questoes relacionadas com a mensurabilidade da audiencia no jornalismo Web. A parte empirica do trabalho e constituida pela analise das entrevistas realizadas a jornalistas de cinco organizacoes jornalisticas de Portugal e do Brasil. As conclusoes indicam que as opcoes editoriais nas publicacoes online resultam de um processo em que a cultura profissional e as preferencias do publico (expressas em metricas de interpretacao) sao usadas de forma equilibrada.

Hacia el periodismo móvil

Los anos 2006 y 2007 marcaron un giro importante en materia de comunicaciones digitales, a diez anos de la apertura de la Web al ambito comercial y privado: se produjo el “despegue” de las redes sociales y, casi simultaneamente la comercializacion de los llamados “telefonos inteligentes” o “ smartphones ” que, poco a poco fueron incluyendo una camara fotografica. Hace ya anos que la prensa se debate entre la forma impresa y la forma digital en la Web, debiendo ajustar su “modelo de negocio”. Este nuevo recurso esta afectando ahora mas directamente el trabajo de los periodistas tanto como el de los editores que se ven enfrentados a nuevas modalidades de lectura. El presente volumen recoge algunos trabajos que dan cuenta de esta nueva realidad.