Jocias Maier Zanatta

PRÁTICAS DE GESTÃO RELATIVAS À SOCIEDADE EM UM HOSPITAL FILANTRÓPICO: responsabilidade social corporativa ou atendimento a requisitos legais?

The Corporate Social Responsibility Practices CSR are increasing in organizations and has highlighted gain on the world stage, being adopted as a business strategy. In contrast observed the requirement of compliance with legal requirements and the adoption of quality programs to promote best management practices. This article examines the management practices of a philanthropic hospital care required for the Gaucho Program society criterion Quality and Productivity PGQP, and to reflect these practices as their classification in CSR or compliance with legal requirements. The case study was premised on the documentary research on other management report, literature and research in scientific articles. Through research it was concluded that the practices adopted in relation to their classification, account for 50% CSR, 33% compliance with legal requirements and 17% do not fall into this classification proposed. Keyworks: Gaucho Quality and Productivity Program. Management Practices. Corporate Social Responsibility. Legal Requirements.