Johan Liang

Downloading digital video games: predictors, moderators and consequences

– The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games., – The research was conducted using convenience samples in a large university in Western Australia. The data were analysed mostly through regression models., – Self‐efficacy, affect and moral judgement have significant influences upon attitudes towards downloading pirated games from the internet. Conversely, habits, facilitating conditions and social factors do not have significant influences upon attitudes towards downloading pirated games from the internet. In addition, attitudes towards downloading pirated digital video games from the internet have a significant influence upon the intention to download pirated digital video games from the internet. It is also found that the level of internet usage, the level of internet time spent and the internet speed do not moderate the relationship between attitudes and intention to download pirated games from the internet., – The major limitation is the use of a convenience sample. Therefore, future research should replicate and extend this study by using more valid random samples. In addition, qualitative approach, field experiment and foolspeed campaign analysis need to be considered to gain a better understanding of why internet users indulge in games piracy., – Authorities should create awareness campaigns about digital video games piracy to alert the public about the risk of being caught and the consequence of unethical behaviour. Managers, marketers and policy makers should collaborate to combat piracy to prevent illegal downloading of free pirated games in the future., – The paper assesses the impact of six antecedents and the attitudes towards downloading pirated digital video games from the internet that will lead to the intention to download pirated digital video games from the Internet.

Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals

Purpose – The purpose of this paper is to identify the key antecedents of attitude towards electronic deals (e-deals) and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals. Attitudes towards e-deals, subjective norms, and perceived behavioural control are proposed to have strong influences upon purchase intention. The theory of planned behaviour (TPB) provides the theoretical underpinning of the conceptual framework. Design/methodology/approach – Data were collected through convenience sampling. Overall, 611 valid responses of 780 distributed surveys were collected. Only 426 e-deals users were analysed by using structural equation modelling to test the hypotheses. Findings – It is found that perceived value is a strong predictor of attitudes towards e-deals. Another finding also indicates that attitudes towards e-deals and normative influence positively affect consumers’ purchase intention tow...

Investigating the Factors Influencing Digital Movie Piracy

ABSTRACT This article closes a theoretical gap in the literature by incorporating neutralization theory, mere exposure effect, self-control theory, and the theory of planned behavior to investigate social and personal factors influencing the downloading of pirated digital movies. Research was conducted using convenience sampling in a large university in Western Australia. Data were analyzed using regression models. Habitual conduct, affect, and facilitating conditions have significant influence upon attitudes toward downloading pirated movies; conversely, self-efficacy, moral judgement, and social factors do not. In addition, attitudes toward downloading pirated movies have a significant influence upon the intention to download pirated movies. It was also found that internet usage, internet time spent and internet speed do not moderate the relationship between attitudes and intention to download pirated movies. Managers, marketers and policymakers must collaborate aggressively to combat movie piracy. Marketers and policymakers can start by creating awareness campaigns to invoke the guilt factor and provide another, cheaper alternative on the internet. In addition, the punishment should be harsher and anti-piracy agencies should be more aggressive in catching all illegal downloaders by tracking their IP addresses from the internet provider that they used.

Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops

The study investigates the antecedents of purchase intention towards luxury branded fashion apparel not made in sweatshops in Australia. The relationship between purchase intention and willingness to pay more for luxury branded fashion apparel is also examined. Data was collected using a mall intercept method in a luxury-shopping strip in Perth, Western Australia. The questionnaire was administered using trained interviewers resulting in 320 useable responses being retained for analysis. Structural Equation Modelling in AMOS 22 was employed to test for model fit. It was found that integrity and self-efficacy are positive predictors of purchase intention towards luxury branded apparel not made in sweatshops . Integrity and status consumption are the two variables that showed significant positive relationship towards willingness to pay more for luxury branded apparel not made in sweatshops. In addition, purchase intention has a significant positive relationship towards willingness to pay more for luxury branded apparel not made in sweatshops. The findings provide valuable insights for brand managers, researchers and policy makers. In particular, it is important for brands to inform and provide information about their ethical conduct through their labelling. It is therefore important to focus on the moral inclination and self-efficacy to encourage ethical consumption. The status oriented consumers are also more willing to pay more for ethical luxury apparel.