Johana Paluchová

An Aerial Glimpse of Workplace Deviance in Indian Service Industry

Employee deviance is now a grave issue for organizations across the globe. Organizations are losing a crown of their wealth and goodwill due to their failure in containment of deviance prevalent in their premises and this unethical behavior seems to be increasing exponentially day by day. Indian culture and values inculcates its citizen with morality and ethics yet surprisingly Indian service industry is not entirely immune from such unethical behavior. Every organization irrespective of its size, structure, location and operations is contaminated with unethical practices to some extent. This study attempts to identify the various kinds of deviant behavior pervasive in Indian service cluster and whether the demographic variables have any role in indulgence in such behaviors. For the purpose of same a literature review on current and earlier researches on same and similar areas was conducted followed by the designing of a self-report questionnaire, its distribution, collection and its empirical analysis. Data from 156 service sector employees was gathered and tests like Mann-Whitney test and Kruskal-Wallis test were employed to test the proposed hypotheses. The paper rests with note on existing deviant behavior and some very basic remedial steps to contain it.

Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector

Abstract Context of sustainable consumption is based on conscious and rational behaving consumer. The retail industry, from suburban big-box stores to boutique shops, is among the most public of industries. Retailers employ millions and directly enable most consumer purchases. As such, they are in a unique position to advance sustainability by educating consumers and offering products with recycled content, durability, and ethical supply chains. In this article, we write about what leading retailers are doing or not doing to advance principals of sustainability in the products or services they sell, and how the consumers sustainably thing. The article is a part of Scientifics project VEGA 1/0874/14: Use of neuromarketing in visual merchandising of food industry. The main aim of our articele is through the selected statistics methods, to analyse an impact of sustainability on consumer decision and the processes in doing a good business in final visual merchandising. Through Apriori and association rules methods, we modelled a prototype of sustainable consumer on the basis of our questionnaire research, done in 2013 year and we mention a consumer behavior to food waste.

Visual Merchandising and its Marketing Components in the Chosen Restaurants in Slovakia

Abstract In this article, we define the term of visual merchandising and its components that are used in business practice. Great visual merchandising is an essential part of sales strategy and because for our survey we evaluate the restaurant segment and opportunities how to implement visual merchandising components in chosen restaurants. Visual merchandising engages all the senses. The more senses we engage, the more people respond to our operation, stay longer and buy more. It encompasses the way that the restaurants present their services to grab the customers attention. In our research we focus on first impression, wallś texture, lighting, location of interior decorations, layout of tables and chairs, dishes offering from the menu, aroma perception, musical background, staff dress code, POS materials, intensity of temperature and noise. The main aim of this paper was to evaluate what kind of visual merchandisings components the restaurants use in their businesses and summarize all data by our own survey done in the chosen restaurants in 2015. In the recommendations we described the practical using of visual merchandising in restaurant sector as well as neuromarketing that we would like to use in real conditions in the future.

The atmosphere and its impact on consumer behavior in food stores

Today ́s fast paced times, which brings constant changes in fashion trends, technological innovations but also transformation of lifestyle itself, forces retailers to continually adapt to these facts. Innovations and changes of this kind are more than necessary. Whether it is the need to maintain the attractiveness of the store in the competition of new operations with similar focus, or it is a necessity to implement some changes to update the technical infrastructure and reduce operation energy consumption. Functionality of retail operation has to do largely with its architectural and design solution that the customer must first reach and attract to the store, and then motivate them to purchase. Even shopping atmosphere has recently become more important. Many stores are based on the fact to have the most comfortable atmosphere that forces the customer to stay in the store as long as possible. Sellers are also trying to make from the shopping an experience. It is necessary that the customer feels in the store satisfied. Just shopping atmosphere and its control could help to higher customer satisfaction. It is therefore very important to monitor the fundamental factors that affect the atmosphere in the store. The paper deals with the examination of selected elements of the shopping atmosphere and its impact on consumers in grocery stores operating in Slovakia. Research integrates the questionnaire survey and observation in real terms of selected retail operations. Based on the findings we suggest in paper conclusion proposals concerning the adaptation of selected factors affecting the atmosphere in order to improve the overall well-being of customers and hence their satisfaction during shopping.