John B. Herrick

Marketing dairy practice.

Marketing to veterinarians is the process of synchronizing the business aspects of his or her goods and services so that they are understood and desired by animal owners. The basic components of a successful marketing program are in four categories: the individual, the situation, the needs, and the implementation. Each category is important and all are interrelated; however, the implementation of a program should not begin until a self-analysis has been done and the situation and its needs are thoroughly researched. Programs that have been used by successful practitioners can be copied. No program can be effective unless the economic status of the clients enterprise is known and understood.