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John C. Palmer

University of Illinois at Springfield

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Publication

Featured researches published by John C. Palmer.

The Journal of Education for Business | 1994

GMAT Scores and Undergraduate GPAs as Predictors of Performance in Graduate Business Programs.

Robert E. Wright; John C. Palmer

Using a sample of MBA students at a small midwestern university, we employed ANOVA and split-sample regression techniques to determine whether GMAT scores and undergraduate GPAs were better predict...

Journal of Small Business Strategy | 2004

Types of Product Innovations and Small Business Performance in Hostile and Benign Environments

Robert E. Wright; John C. Palmer; Debra Perkins

THE JOURNAL OF APPLIED BUSINESS AND ECONOMICS | 2011

Recycling and Reverse Logistics

Robert E. Wright; R. Glenn Richey; Mert Tokman; John C. Palmer

Archive | 2011

Predictors of Positive and Negative Word of Mouth of University Students: Strategic Implications for Institutions of Higher Education

John C. Palmer; Vicky Eidson; Cynthia Haliemun; Pamela Wiewel

Educational research quarterly | 1998

Predicting Performance of Above and Below Average Performers in Graduate Business Schools: A Split Sample Regression Analysis.

Robert E. Wright; John C. Palmer

The Delta Pi Epsilon Journal | 1996

Predicting Academic Performance in Graduate Business Programs: When Does Age Make a Difference?.

John C. Palmer; Robert E. Wright

Journal of Small Business Strategy | 2015

Innovation and Competitive Advantage in Small Businesses: Effects of Environments and Business Strategy

John C. Palmer; Robert E. Wright; Joshua B. Powers

Journal of Nonprofit & Public Sector Marketing | 1996

Reactance:: Implications for Public Sector Marketers

Robert E. Wright; John C. Palmer

THE JOURNAL OF APPLIED BUSINESS AND ECONOMICS | 2012

Reactance and Behavioral Change: Marketing Healthy Lifestyles

Robert E. Wright; John C. Palmer

College student journal | 2011

Shopping Effort Classification: Implications for Segmenting the College Student Market

Robert E. Wright; John C. Palmer; Vicky Eidson; Melissa Griswold

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Robert E. Wright

University of Illinois at Springfield

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Cynthia Haliemun

Quincy University

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Joshua B. Powers

Indiana State University

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Mert Tokman

James Madison University

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R. Glenn Richey

University of Alabama

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