John G. Richardson

Delivery Methods Preferred by Targeted Extension Clientele for Receiving Specific Information

Results from this study of extension clientele in North Carolina depict the need for Extension professionals to provide educational opportunities through multiple program delivery methods. This research is available in Journal of Applied Communications: https://newprairiepress.org/jac/vol78/iss1/4 Delivery Methods Preferred by Targeted Extension Clientele for Receiving Specific Information John G. Richardson R. David Mustian Results from this study of Extension clientele in North Carolina depict the need for Extension professionals to provide educational oppQrtunities through multiple program delivery methods. Clienteles choice of methods was based on receiving information thot wos both subject and audience specific, yet the informtition could be re· c:eived in tin understllndable trnd personally comfortable manner. Data were collected by Extension agents using a structured personal Interview. Study respondents were mature adultS; a majority had nonfarm professions as primary occupations, had completed some post secondary training, had at least some dependence on Extension for information, and had received Extension information for more than five years. Respondents indic:otcd personal visits, meetings. newsletters, d monstrations, ond workshops as most preferred delivery methods. Other major findings include: method demonstrations were preferred by younger. more educated clientele: clientele with less dependence on Extension and fewer years of contact with Extension preferred the videocassette: farmers preferred personal visits and meetings more than did Individuals with other occupations; and clientele with th longest interaction with Extension and those perceiving Extension profe

Preferences of a Traditional Extension Audience for Self-Directed Delivery Methods

ionals as educ ators were more likely to identify computer software and computer networks as important program delivery methods. Jolin (i. JUcMr4a,on 1, on Exlt~ SptdoH

Developing and Communicating Effective Program Success Stories for Enhanced Accountability.

l-Ed1JCotlonol Prog,o!Y1

Reaching Traditional and Nontraditional Extension Audiences.

(Ot UoC Nonh (~rolino (~rohc El.~~~~~ ond eicte~ A.~(e Pf«e»Qf of Adu1 o!W C(lltVllut1ltyColl,e,g:e Edvcotlon 11 North C.1olitlo ~o:e Univ~sily. R. OovSd Mu.st.tan b

Adroit Accountability or Keeping a Step Ahead.

tote Le,ader of Ev1 !uo1lon ror the Horth Coro&lo <:009(:rodve E.wt.elllon ~~ oOO Profc-»Ot of Adult ond Commun!!) Colfq>e Ed1Ki1dOn ot !1otlh Cerollne State U nh·ffslty . Joum&I of Applkd Comm:Wlk4.UOJU. VOi , 78. No, I . I994/2l 1 Richardson and Mustian: Delivery Methods Preferred by Targeted Extension Clientele for Re Published by New Prairie Press, 2017 lntrOOu<:tion <:oopcr.,tive Extension cducati<ln i

Communications Challenges In A Smaller World

bHCd on nonformal program deli very with voluntary partidpant.s, As the l& nd ,grtint un ivCt

Barriers to Participation in Extension Expanded Foods and Nutrition Programs.

i ly sys1em evolv ed , printed mtitcrial s, such as re-search bul!ttins. were made 3iv.,il&blc ti t E>tpcrimcnt St.,lie> ns for those persons who were aware or the Stations existence and so ught them out. ~ter . de monstrations were used ext en si vely for successful Extension edu<:&tion delivery. Although man) or the original pr ogram dtl ivery method

Creation of a Web-Based Accomplishment Reporting System.

or Cooperative ExtcnsiO!l .iirc

A Comparison of Extension Program Delivery Strategies for Small and Part-time Farmers in North Carolina

lilt use d successfully, program del ivery options ond opport unities h.,vc e.xptindcd t:ts c:ommunic:.,tion tec::hnotogies have changed. Some techno l og ies t hat were unovoilable in earlier yeors of ExtcMion education. s h os the telephone :ind radio. are now token for grant ed as delivery methods. Now. com• putcr nctwotk.s, s..:,tcll ite tronsmi