John H. Heinrichs

Integrating web-based data mining tools with business models for knowledge management

As firms begin to implement web-based presentation and data mining tools to enhance decision support capability, the firms knowledge workers must determine how to most effectively use these new web-based tools to deliver competitive advantage. The focus of this study is on evaluating how knowledge workers integrate these tools into their information and knowledge management requirements. The relationship between the independent variables (web-based data mining software tools and business models) and the dependent variable (strategic performance capabilities) is empirically tested in this study. The results from this study demonstrate the positive interaction effect between the tools and models application on strategic performance capability.

Model for organizational knowledge creation and strategic use of information

Nimble competitors competing in a dynamic global marketspace increasingly characterize the current environment faced by many organizations. Providing the organizations knowledge workers with the tools and technology to mine information and generate insights has become a key issue facing organizations. In this study we investigate the potential combined impact of the use of organizational decision models and competitive intelligence tool proficiency on knowledge creation and strategic use of information competence. Regression analysis results show significant main and interaction effects of the organizational decision models and competitive intelligence tool proficiency on four identified factors of knowledge creation and strategic use of information competence: pattern discovery, strategy appraisal, insight generation, and solution formulation. Organizational implications and future research directions are discussed.

Testing an Integrated Model of E-Shopping Web Site Usage

ABSTRACT This study develops and tests an integrated model of e-shopping Web site usage. The proposed model uses previously identified dimensions from the Technology Acceptance Model and introduces the dimensions of perceived information risk and perceived site trust. LISREL results of survey data show that perceived ease of use and perceived usefulness of the e-shopping Web sites have a significant positive direct effect; whereas, perceived information risk has a significant negative direct effect on e-shopping Web site usage. Perceived enjoyment, perceived ease of use, and perceived site trust show a significant indirect effect on e-shopping Web site usage through perceived usefulness. Managerial implications and research directions are discussed.

Strategic impact of new product development on export involvement

Purpose – This study seeks to evaluate the importance of new product development cycle time for firms that have a strategy of pursuing exporting as a means of achieving and sustaining competitive advantage.Design/methodology/approach – A mail survey utilizing the key informant approach for selecting senior executives of US manufacturing firms was chosen because of the importance of executive involvement in international marketing strategy decisions.Findings – This study supports the argument that faster new product development capability must be augmented for firms striving for a higher degree of export involvement. Additionally, the importance of integrating the marketing, R&D, and engineering functions to develop competitive advantage is highlighted.Research limitations/implications – Results must be interpreted as explorative since the sample was based on US manufacturing firms. Additional research is needed to test differential effects of innovative product and modification/extension cycle time on exp...

Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability

Nimble competitors competing in a dynamic global marketspace increasingly characterize the business climate faced by many organizations. To provide the organizations marketing managers with the models and tools to mine information required to discover insights is becoming a major issue facing organizations. This study focused on investigating the potential combined impact of the marketing managers marketing model application and competitive intelligence utilization on their strategic response capability. A two by three factorial design was utilized to test these combined effects. The MANOVA and ANOVA results show significant main and interaction effects of marketing model application and competitive intelligence utilization on the four identified factors of strategic response capability. These factors are labeled marketing strategy appraisal, insight generation, strategic response formulation, and pattern utilization. Managerial implications and future research directions are discussed.

Testing alternative models of individuals' social media involvement and satisfaction

This study extends the Technology Acceptance Model 3 (TAM 3) within the context of the rapidly evolving area of social media. Since social media requires the users active participation and processing of information as well as the creation of user-generated content, this timely study introduces the two relevant constructs of social media involvement and social media satisfaction that are associated with TAM 3. This study then develops three alternative conceptual models and empirically validates each of them using datasets obtained from the United States and Saudi Arabia. The LISREL analysis results show that the Dual Mediation Impact model is the best-fit model for both datasets. Further, the results show that a users social media involvement and social media satisfaction are dual mediators of the TAM 3 factors on social media usage intention. While the two country data show some differences in the strength of the relationships in the Dual Mediation Impact model, the identified model provides a common framework for global use. Implications and future research directions are discussed.

Information Literacy and Office Tool Competencies: A Benchmark Study.

Present information science literature recognizes the importance of information technology to achieve information literacy. The authors report the results of a benchmarking student survey regarding perceived functional skills and competencies in word-processing and presentation tools. They used analysis of variance and regression analysis to analyze the mean differences between two information domains and the determinants of perceived and desired competencies. The study supports previous research findings that highlight the need to infuse software-application productivity tools and the collaboration competency into the higher education academic curriculum to enhance information literacy. Practical implications and research directions are discussed.

Testing a MIMIC model of e-shopping site usage

Purpose – The purpose of this paper is to develop a multiple‐indicator‐multiple‐cause (MIMIC) model that assesses the relative influence of various e‐shopping web site design attributes on e‐shopping web site usage intention.Design/methodology/approach – Data from a survey of 261 students are used to test the research model. Factor analysis is performed to ascertain distinct constructs. LISREL analysis of the survey data is then used to test the proposed MIMIC model.Findings – The results showed the effect of the dimensions of content quality (CQ), transaction quality (TQ), playfulness, and security on e‐shopping web site usage. Security is identified as the most important factor in e‐shopping web site success.Research limitations/implications – The theoretical contribution is the systematic evaluation of the relative influence of the four web site design factors on web site usage intention. The degree of influence of specific factors that can motivate continuous use is identified.Practical implications –...

NEW PRODUCT DEVELOPMENT PRACTICES AND EXPORT INVOLVEMENT: AN INITIAL INQUIRY

This study is an exploratory investigation into the role of new product development practices in the internationalisation process. Specifically, the relationship among five identified new product development practices and three export involvement stages is explored. The analysis of survey data obtained from a national sample of U.S. manufacturing firms provide support for the contention that certain new product development capabilities must exist at all stages of the internationalisation process. The results further support the argument that a subset of new product development capabilities must exist for the firm to pursue strategies that will result in a higher degree of export involvement.

Teaching Strategic Marketing Models with Web-Based Business Intelligence Tools: Innovative Guided Marketing Analysis

The current business environment faced by many firms is increasingly characterized by nimble competitors competing in a dynamic, global marketplace. These firms are required to transition into a global economy wherein competitive advantage is based on intangible, knowledge-based resources. Such a competitive environment hasplaced a premium on knowl edge workers possessing technical and nontechnical competencies at obtaining, framing, integrating, using, and sharing knowledge. To succeed in this environment, the knowledge workers must possess three critical knowledge management competencies. First, they must be proficient in the use of leading edge business intelligence tools. Second, they must understand and apply proven marketing models and business concepts. Finally, they must be skilled in critical questioning techniques and demonstrate strategic thinking. In this study, students use leading edge decision support applications to mine a multidimensional data warehouse. Then, using generated chartsand tables, they apply proven marketing models to discover “gold nuggets” of insights.