John V. Pavlik

The Impact of Technology on Journalism

This article proposes that changing technology influences journalism in at least four broad areas: (1) how journalists do their work; (2) the content of news; (3) the structure or organization of the newsroom; and (4) the relationships between or among news organizations, journalists and their many publics. Although new media such as the Internet, World Wide Web and digital video are perhaps the most visible examples of technologies that are transforming journalism, the history of journalism is in many ways defined by technological change. The article concludes with a proposed research agenda for the study of journalism and technological change.

INNOVATION AND THE FUTURE OF JOURNALISM

Journalism and the media are in the midst of tumultuous change, driven at least in part by technological and economic uncertainty on a global scale. The thesis of this paper is that the key to the viability of news media in the digital age, as demonstrated by both long- and short-term patterns, is innovation. To insure long-term success, innovation in news media should be guided by four principles: intelligence or research, a commitment to freedom of speech, a dedication to the pursuit of truth and accuracy in reporting, and ethics. Evidence is presented that early innovation by news media leaders that adhere to the principles outlined here are finding success in both building audience and generating digital revenue.

The Emergence of Augmented Reality (AR) as a Storytelling Medium in Journalism

Digital technology holds the potential to transform journalism and the media in several beneficial ways, including new forms of storytelling that might better engage citizens and provide more context, nuance, and texture to reported events and issues. However, the extent to which these benefits have been realized is mixed and subject to debate. In this monograph, we examine how digital technology might transform the content of journalism through augmented reality (AR). The significance of digital storytelling through AR is manifest in its potential to engage a citizenry increasingly disengaged from traditional news and to provide more contextualized information.

A Vision for Transformative Leadership: Rethinking Journalism and Mass Communication Education for the Twenty-First Century

Journalism and mass communication education is in urgent need of transformative leadership. The media are in the midst of a sea change, and educators and professionals alike are groping for a pathway to a future in which they play a vital role. This essay offers a vision for reinventing journalism and mass communication through a model based on innovation and entrepreneurship in media, guided by ethics, freedom of speech, and rigorous, independent, and critical inquiry.

Audience complexityas a component of campaign planning

This study uses the Minnesota Heart Health Program to examine some of the theoreticalimplications for campaign planning in public relations. Researchers used more than 600 interviews in two Minnesota towns to probe the effectiveness of the heart health campaign. The researchers found evidence that audience complexity affects the outcome of a campaign and thus should be one of the factors taken into consideration in campaign planning, even though it is often neglected. The researchers also suggest that if audience complexity analysis indicates that involvement and constraint recognition are low, campaign messages should be planned to influence these levels to achieve greater campaign success.

Why employees read company newsletters

The authors of this article, using a “uses-and-gratifications” approach to evaluating readership behavior, have attempted to determine the relationship between newsletter readership and job status and career aspirations. The researchers conducted a content analysis of several publications and a mail survey of employees of a large corporation in the Midwest. They found that employee position in the decision-making hierarchy is not related to higher readership, although level of career aspirations is positively related to readership of company news. In addition, the research team discovered that length of employment is not directly related to readership of employee social-relations content in the company newsletter.

Reforming Iraqi Journalism and Mass Communication Higher Education: Adapting the UNESCO Model Curricula for Journalism Education to Iraqi Higher Education

Journalism and mass communication higher education in Iraq is well established but largely isolated from global developments since the 1970s. In the post–Iraq war period, the United Nations Educational, Scientific and Cultural Organization (UNESCO) implemented a multiyear project to work with the leadership of Iraqi higher education to help update the curriculum in journalism and mass communication in that country. This project adapted the UNESCO Model Curricula for Journalism Education to the evolving higher education environment in Iraq. The authors were funded by UNESCO to help facilitate the adoption and adaptation of the model curriculum to the unique situation in Iraq.

Using readership research to study employee views

A readership survey reveals that medical center employees with a higher level of organizational integration often place more emphasis on reading the employee newsletter to survey system functions and the employee social network. Consequently, reading for those reasons increases readership of two content types: organizational news, a “hard” news dimension, and social-relations content, a “soft” news dimension.

Video on Demand Systems

The story that Asia is becoming the growth centre of the world economy is in circulation for some time. Post the1997 East Asian Crisis which had caused significant reduction in asset prices and stock markets in several Asian countries, these economies boomed back. These economies maintained high interest rates thereby making them attractive to foreign investors. As a result these economies received a large inflow of funds and experienced a dramatic run-up in asset prices. As a part of market integration, the capital International Journal of Enterprise Computing and Business Systems ISSN (Online) : 2230-8849 http://www.ijecbs.com Vol. 1 Issue 2 July 2011 2 market of India is no longer cut off from international economic events and their stock index movements. This paper finds the correlation of Indian Stock market with five other major Asian economies: Japan, Hong Kong, Indonesia, Malaysia and Korea. A weak correlation concludes that the Indian stock markets offer diversification benefits to institutional and international investors. The paper finds non normality feature in the stock return distribution of the six economies of Asia including India. The Indian markets showed features of platykurtic distribution, the volatility of its weekly returns were similar to it other Asian counterparts. A negative skewness of returns, both in the short and long run indicates concentration of these returns towards higher returns and good opportunity for investment. JEL Classification: C87, E44, G15

Understanding Quality in Digital Storytelling: A Theoretically Based Analysis of the Interactive Documentary

Storytelling is undergoing a dramatic transformation in the age of digital media. New techniques for telling stories interactively, immersively and using multiple media are fast emerging. New narrative structures are being developed built on data and in dynamic formats. This chapter examines the nature of this storytelling transformation in the form of the interactive documentary, an emergent type of digital journalism. The interactive documentary has emerged in the past two decades as a format for telling journalistic stories based on original research or reporting, multiple media, and immersive environments to engage the audience interactively with deep content, the storyteller and each other.