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Jon G. Udell

University of Oklahoma

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Publication

Featured researches published by Jon G. Udell.

Journal of Marketing | 1966

Prepurchase Behavior of Buyers of Small Electrical Appliances

Jon G. Udell

Journal of Marketing | 1964

How Important Is Pricing in Competitive Strategy

Jon G. Udell

Journal of Marketing | 1968

The Product Warranty as an Element of Competitive Strategy

Jon G. Udell; Evan E. Anderson

Business Horizons | 1976

The future of marketing strategy

Robert F. Lusch; Jon G. Udell; Gene R. Laczniak

Journal of Marketing | 1968

The Perceived Importance of the Elements of Strategy

Jon G. Udell

Journal of Marketing | 1973

Successful Marketing Strategies

James D. Taylor; Jon G. Udell

Journal of Marketing | 1965

Can Attitude Measurement Predict Consumer Behavior

Jon G. Udell

Journal of Marketing | 1977

Marketing in 1985: A View from the Ivory Tower

Gene R. Laczniak; Robert F. Lusch; Jon G. Udell

Archive | 1981

Marketing in an age of change : an introduction

Jon G. Udell; Eugene R. Laczniak

Business Horizons | 1976

The business environment of 1985

Jon G. Udell; Gene R. Laczniak; Robert F. Lusch

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Gene R. Laczniak

Marquette University

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Robert F. Lusch

University of Arizona

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