Jonathan Bundy

The Social Construction of Scandal: the Role of Media in the British Parliamentary Expense Affair

We propose that the media has an active role in shaping how external audiences come to understand and make sense of a scandal, independent of the actual transgressions. We investigate the evolution...

The Association between Ethics and Stakeholder Theory

Abstract One way of looking at the association between ethics and stakeholder theory – of examining the idea that stakeholder theory has a strong moral foundation – is to consider how the stakeholder approach might in fact be directly driven by and guided by the moral obligations of business. An alternative perspective we offer is that stakeholder theory only indirectly derives from the moral obligations of business, with business purpose serving as a mediating factor. We work through the fairly straightforward logic behind that alternative perspective in this chapter. We argue that it is a better way to think about the association between ethics and stakeholder theory, particularly because it allows for a theoretical and practical distinction between corporate social responsibility and stakeholder theory. Stakeholder theory can thereby continue developing as a theory of strategic management, even as it brings morals to the fore in ways that other approaches to strategic management do not.