Jorge Luis Zapico

Eco-feedback Visualization for Closing the Gap of Organic Food Consumption

This paper presents the results of EcoPanel, an eco-feedback visualization created in collaboration with a Swedish food retailer. The visualization uses automatic data gathering to provide consumers with detailed information and long-term trends about their organic food consumption. The results from a five months test with 65 users show an increase in organic purchases compared to the control group, especially for the users who overestimated their percentage of organic food before the test. From the results we point out the possibilities of using visualization as a way of creating insight on behaviors such as food consumption, that are difficult to grasp from individual actions. This insight can be a way of closing the gap between attitudes and actual behavior, helping users that are already aware and willing to change, to perform more sustainable.

Kilowh.at – Increasing Energy Awareness Using an Interactive Energy Comparison Tool

Reducing the use of energy is important for several reasons, such as saving money and reducing impact on the climate. However, the awareness among non-experts of how much energy is required by different activities is generally low, which can lead to wrong prioritizations. In this study, we have developed an interactive tool to increase “energy awareness”. A group of 58 students first did a test to benchmark their current energy awareness, then tried the tool for 10 min, and then did the same test immediately after trying the prototype and one week after trying the prototype. In addition, they answered questions regarding which, if any, of the energy requirement of different activities surprised them, any thoughts about their own energy use aroused after using the prototype and what they thought about using the tool compared to more conventional methods of learning. The results showed a significant learning effect in energy awareness with a very strong effect size of 1.689, that they were most surprised by the energy required to produce a hamburger, 39 of 58 explicitly said they intended to change one or more aspects in order to improve their energy use, where 24 actions involved changing habits and 18 actions was of a one-time investment character. The attitude towards using such a tool instead of more conventional learning was very good and the words most frequently used to describe the tool was good, simple and easy to use, fun, and interesting, but five users also said they were bored after a while. In total the results indicate that using an interactive tool like this even for a limited time is a good way to in an efficient and fun way increase energy awareness.

Blinded by data: The risks of the implicit focus on data in ICT for Sustainability

Sustainability is a normative concept, building on ideas such as justice, equity and responsibility, and based on human culture and society. Computers, internet, and the technologies that are central in our network society embed also normative values and are part of a cultural context. But the work looking at computer technologies and sustainability has been mostly oriented towards either calculating the impact of technology or using technology as a tool for solving practical problems. ICT is seen as a neutral system to be used or study, while the more normative aspects are mostly overlooked. This paper explores some of the problems arising from these overlooked normative values, such as focusing only on quantifiable problems while forgetting other aspects that may be as important but not easy to put in numbers, or trusting too much in numbers while hiding assumption and model choices. This paper suggests that more critical reflection on these questions is needed in the research area, as well as developing more connections with existing research on these topics in more traditional disciplines.