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José Exprúa

INCAE Business School

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Publication

Featured researches published by José Exprúa.

Journal of International Consumer Marketing | 1999

A Cross-National Study of Branding and Manufacturing Site Effects on Latin American Consumers's Perceptions of Product Value

Luis V. Dominguez; Brenda Richey; José Exprúa

Journal of Business Research | 2016

The Caribbean Medical Center case: Marketing decision-making for hospitals facing customer attrition

José Exprúa; Lucienne Rodríguez Barberena

Archive | 2018

Helados AMANDAU "A"

P.J. Pascuali; José Exprúa

Journal of Business Research | 2016

Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management

José Exprúa; Mateo Lesizza; Lucienne Rodríguez

Academia. Revista Latinoamericana de Administración (Organismo Internacional) Num.41 | 2014

Sunsilk-Sedal (A)

José Exprúa; Mateo Lesizza

Archive | 2012

COMPAÑÍA CERVECERA DE NICARAGUA: Growth Options for Low-Income Markets

José Exprúa; Mateo Lesizza

Archive | 2012

Yardbeast y Cutterman (B)

X. García-Rada; Centro de Investigaciones; José Exprúa

Archive | 2009

Pago de Regalias por Uso de Marca: De una Subsidiaria a su Casa Matriz

C. Selva; José Exprúa

Enlaces | 2009

Vendedores: ¿Guerreros u Optimistas?

José Exprúa

Sunsilk-Sedal (A) | 2008

Academia. Revista Latinoamericana de Administración

José Exprúa; Mateo Lesizza

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Collaboration

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Mateo Lesizza

INCAE Business School

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Lucienne Rodríguez Barberena

INCAE Business School

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Lucienne Rodríguez

INCAE Business School

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Luis Alfaro

INCAE Business School

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Brenda Richey

Florida Atlantic University

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Luis V. Dominguez

Florida Atlantic University

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