José Luís Abrantes

The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets

Purpose – The development of marketing strategies optimally adjusted to export markets has been a vitally important topic for both managers and academics for about five decades. However, there is no agreement in the literature about which elements integrate marketing strategy and which components of domestic strategies should be adapted to export markets. The purpose of this paper is to develop a new scale – STRATADAPT.Design/methodology/approach – Results from a sample of small and medium‐sized industrial exporting firms support a four‐dimensional scale – product, promotion, price, and distribution strategies – of 30 items. The scale presents evidence of composite reliability as well as discriminant and nomological validity.Findings – Findings reveal that all four dimensions of marketing strategy adaptation are positively associated with the amount of the firms financial resources allocated to export activity.Practical implications – The STRATADAPT scale may assist managers in developing better internat...

Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)

Purpose – The purpose of this study is to address a recent call for additional research on electronic word‐of‐mouth (eWOM). In response to this call, this study draws on the social network paradigm and the uses and gratification theory (UGT) to propose and empirically test a conceptual framework of key drivers of two types of eWOM, namely in‐group and out‐of‐group.Design/methodology/approach – The proposed model, which examines the impact of usage motivations on eWOM in‐group and eWOM out‐of‐group, is tested in a sample of 302 internet users in Portugal.Findings – Results from the survey show that the different drivers (i.e. mood‐enhancement, escapism, experiential learning and social interaction) vary in terms of their impact on the two different types of eWOM. Surprisingly, while results show a positive relationship between experiential learning and eWOM out‐of‐group, no relationship is found between experiential learning and eWOM in‐group.Research limitations/implications – This is the first study inve...

Measuring innovation capability in exporting firms: the INNOVSCALE

Purpose – The development of innovation capability is an important topic for both managers and academics. However, studies that investigate which elements integrate innovation capability in the context of export market are very scarce. Drawing on the resource-based view, the purpose of this paper is to identify important dimensions in order to build a scale to measure innovation capability in exporting firms – the INNOVSCALE. Design/methodology/approach – The study draws on data collected by online questionnaire in a sample survey of 471 exporting manufacturing firms. The results were obtained using structural equation modeling. Statistical tests demonstrate that the scale presents composite reliability as well as convergent and nomological validity. Findings – The findings reveal that innovation capability is a higher-order construct formed by four dimensions: product development capability, innovativeness, strategic capability, and technological capability. The results also indicate that all four dimens...

The effect of personality traits on private brand consumer tendencies

Purpose – The purpose of this paper is to investigate the association between three personality traits (individualism, materialism and the “need for cognition”) and two characteristics of shoppers who buy private‐label brands (their predisposition to do so, and the importance they attach to the “brand dimensions”) across four member countries of the Union of the Mediterranean.Design/methodology/approach – A questionnaire in the local language, using questions, items and scales adapted from previous studies, was completed by 683 undergraduate students. The scaled data were analysed by SPSS, and tested for internal reliability and equivalence.Findings – Overall, the personality traits were significantly associated with both behavioural characteristics. Specifically, materialism and the need for cognition were linked to inclination to purchase private brands, and materialism and individualism to the perceived importance of brand dimensions. Cross‐cultural differences were found.Originality/value – The demogr...

The influence of terrorism risk perception on purchase involvement and safety concern of international travellers

Abstract Using a sample of 600 international tourists travelling in Portugal, Spain and Italy, this study identifies key issues related with terrorism, risk perception, involvement and safety concerns of international tourists. A structural equation model reveals that tourists are motivated to acquire information about terrorism in the media, revealing attention to and interest in news regarding this topic, which in turn influences directly their risk perception. This risk perception influences directly the tourist’s involvement in trip planning, specifically information seeking before and during the trip. Tourists’ risk perception and involvement finally influences their safety concern. Discussion centres on the implications of this model for both theory and tourism management strategies. Last, recommendations are proposed to tourism service and destination managers and promoters regarding ways to deal with terrorism and tourists’ safety concerns.

Study About the Knowledge and Attitudes of the Portuguese Population About Food Fibres

The association between dietary fiber, health benefits and healthy food has been studied in recent years. The food industry, to accompany the strong interest shown by consumers, has placed at their disposal new products, rich in dietary fiber. This work intended to make a statistical analysis of the knowledge of the Portuguese population about fibres, and for that a survey was conducted of a sample of 182 individuals. Some topics covered included consumption habits, knowledge about fibres, means of dissemination and information, food labelling or the relationship between fibres and health, among others. The most relevant results indicate that only 13% of respondents eat two meals a day with vegetables and/or salads and 9% eat at least 3 pieces of fruit. Whole grains are never consumed by only 41% and 18% do so at least once a week. Around 35% of respondents know about the origin of fibres whereas 70% say there is a greater amount of fibre in legumes, fruit with skin and whole foods. The consultation of food labels is of interest to 80% of respondents, although the fibre content is not of interest for 43% of respondents. The vast majority (90%) of respondents have the notion that fibre intake contributes to the prevention and treatment of diseases. With this work it was concluded that the individuals in the survey reveal an insufficient level of knowledge about dietary fibre and that, although they give great importance to the role of fibres in treatment and prevention of diseases, the level of intake is too low.

TerrorScale: A Scale to Measure the Contact of International Tourists with Terrorism

Terrorism is unfortunately part of our lives and will not simply disappear. Accepting its presence, the management and prevention of its negative consequences is a key issue. This is imperative not only for countries where terrorist attacks occur, but also for countries that may be affected indirectly. It is necessary to further consider this issue and create more effective instruments for crisis management, ideally based on cooperative solutions among industry, government agencies and tourism-related academic institutions. Although research on terrorism has been undertaken in the tourism domain, the specific concept of tourists’ contact with terrorism has never been operationalized. In this paper we develop a scale that measures the contact of tourists with terrorism. Insights from an empirical study of 600 international tourists indicate that this multi-dimensional scale incorporates three types of contact: 1) Direct, 2) Indirect and 3) Attention to/ Interest in Terrorism on the Media. Discussion centers on implications of this scale for theory development and in the context of strategic destination crisis management decisions. Directions for future research are also presented.

Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media

Purpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiences online, as they have the potential to drive sales. Design/methodology/approach – An online survey was conducted to collect data for this study, by sending e-mail invitations to colleagues, students, personal contacts and other email contacts composed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypotheses through partial least squares structural equation modeling. Findings – The results reveal that travelers’ level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online. Research limitations/implications – First, the data used in this study were based on a conveni...

Framing and involvement effects on consumers’ brand choice

Purpose – Consumers frequently find themselves having to choose between various product brands that differ in price and quality. The purpose of this paper is to examine several possible factors that may affect this choice: message framing of the choice as either gain or loss of money or quality, consumer involvement, and consumers’ perceived monetary and quality gains.Design/methodology/approach – In all, 837 participants from Portugal, Turkey, and Israel were randomly assigned to a positively or negatively framed message regarding the quality or price of two alternative brands of sunscreen lotion.Findings – As expected, highly involved consumers show a higher preference for the better and more expensive product than less involved consumers, while perceived monetary or quality gains mediates this relation. Challenging previous findings, negative framing of loss avoidance affects perceived gains and brand choice more than positive framing only for less involved participants, rather than for highly involved...

The influence of motivations in tourists’ involvement

Abstract One of the main aspects in the consumer behaviour is the concept of involvement because it influences the decision rules used by tourists to reach the final decision. An empirical study of 600 international tourists reveals that motivation to relax, influences tourists’ involvement with the trip. A structural model shows that when tourists are motivated to relax they get directly more involved with their trip (pleasure and information seeking). The motivation to relax also influences indirectly the tourist involvement with the evaluation and quality perception of the trip through its influence on involvement with the trip planning. Discussion centres on the implications of this model to theory and management specifically to the development of tourism and services strategies.