Joseph C. Picken

Transformational Leadership: Lessons from u.s. Experience

Abstract Todaysorganizations face increasingly demanding challenges. Leaders must continually not only question their organizations status quo, but also engage in a process of transformational change. In this article, we lead off with Craig Weatherups dramatic transformation of Pepsicos soft drink unit. Four essential elements of successful transformational leadership are illustrated with timely and relevant examples: move quickly and decisively, and create a sense of urgency; develop and communicate a vision and a plan set stretch goals and empower others to act; and take actions to institutionalize change.