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Dive into the research topics where Jozo Previšić is active.

Publication


Featured researches published by Jozo Previšić.


Archive | 2015

Determinants of Ethnocentric Tendences in Purchasing Behaviour in the Republic of Croatia

Tanja Kesić; Durdana Ozretic Dosen; Jozo Previšić

In the last decade, the domestic markets of Central and Eastern European countries have been facing severe foreign competition from Western countries, particularly from well-known global brands. Consumers of these countries have been experiencing rapid changes in their values, attitudes and their purchasing behaviour, including erratic switches from domestic to foreign products (Nasierovski, 1996).


Acta Polytechnica Hungarica | 2014

Impact of Perceived Brand Name Origin on Fashion Brand’s Perceived Luxury

Zoran Krupka; Đurđana Ozretić Došen; Jozo Previšić


Zbornik Ekonomskog fakulteta u Zagrebu | 2003

Komunikacija imagea zemlje putem web stranica

Đurđana Ozretić Došen; Jozo Previšić; Vatroslav Škare


Proceedings of the 24th Annual Conference of the Academy of Marketing Science: New Meanings for Marketing in a New Millenium | 2018

Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Croatia

Tanja Kesić; Đurđana Ozretić-Došen; Jozo Previšić


International Journal of Culture, Tourism and Hospitality Research | 2018

The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas

Durdana Ozretic-Dosen; Jozo Previšić; Zoran Krupka; Vatroslav Škare; Tanja Komarac


The Engineering Economics | 2017

Antecedents of Brand Management Adaptation/Standardization and Its Influence on Firms’ Performance

Zoran Krupka; Durdana Ozretic-Dosen; Jozo Previšić


Lost in Translation - Marketing in an Interconnected World | 2013

Impact of Perceived Brand Name Origin on Fashion Brand's Perceived Luxury

Zoran Krupka; Durdana Ozretic-Dosen; Jozo Previšić


Archive | 2012

Principles of International Marketing

Jozo Previšić; Đurđana Ozretić Došen; Zoran Krupka


Eurasia Business and Economic Society Conference (EBES 2011) : Program and Abstract Book | 2011

The overall image of Turkey among Croatian citizens

Đurđana Ozretić Došen; Jozo Previšić; Zoran Krupka; Vatroslav Škare; Tanja Komarac


Archive | 2008

The Influence Of Ownership And Management Function Relations On The Autonomy Of The Subsidiaries In Croatian Group Of Companies

Zoran Krupka; Jozo Previšić; Vatroslav Škare

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