Juan Manuel Maqueira Marín

Cloud computing, Web 2.0, and operational performance : the mediating role of supply chain integration

Purpose – The purpose of this paper is to analyze the effects of two technologies, cloud computing and Web 2.0, on a firm’s operational performance, examining the relationship between these two technologies and operational performance, and the mediating role played by supply chain integration. Design/methodology/approach – A random sample of 394 companies taken from the DUNS 50,000 database in Spain is used to test the paper’s hypotheses. The data were gathered by telephone survey using the CATI computerized system to manage interviewees’ answers, obtaining a 19.36 percent response rate. Factorial analyses and structural equation modeling were used to test the hypotheses. Findings – The results suggest that cloud computing requires the mediating support of supply chain integration. However, there is no concluding evidence that Web 2.0 has a positive effect on either supply chain integration or operational performance. A positive, significant relationship was found between supply chain integration and oper...