Juan Miguel Aguado
University of Murcia
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Featured researches published by Juan Miguel Aguado.
Continuum: Journal of Media & Cultural Studies | 2007
Juan Miguel Aguado; Inmaculada José Martínez Martínez
The current approach to the social uses of the mobile phone tends to emphasize their private nature, restricting the configuration of their shared image to those meanings performed in personal and group interaction rituals. The use of the idea of domestication is a good example of this prevalence given to the role of social private actors in the appropriation of the mobile phone. Domestication originally referred to the process of socio-cultural appropriation of technologies in the context of the family home (Silverstone et al., 1992; Silverstone, 1994; Silverstone & Haddon, 1996). In this paper we intend to revise the term for the field of mobile phone technology appropriation by focusing on the role that commercial discourses play in the construction of a coherent imaginary of these technologies. Two conceptual choices mark our critique of the current literature on domestication: the first is to open the appropriation process to other cultural spaces beyond the strict
Feminist Media Studies | 2012
Inmaculada José Martínez Martínez; Juan Miguel Aguado; Iolanda Tortajada
The role of mobile technologies in everyday identity management is highly gendered. Smartphones singularly merge identity-related practices and cultural consumption rituals, presenting an interesting arena for analysing the interactions between institutional and non-institutional discourses. Due to the hybrid nature of mobile technology, both gender and generational digital divides show distinct features in the process of domesticating mobile devices. On the basis of a series of focus groups and in-depth interviews compared to the discourse analysis of a sample of mobile-related TV ads, some relevant paradoxes emerge concerning the definition of intimacy, the balance between work and private life and intergenerational relations.
International Journal of Internet Marketing and Advertising | 2008
Inmaculada José Martínez Martínez; Juan Miguel Aguado
In market globalisation, efficient customer management is a fundamental element to stay profitable. The quest for customer loyalty becomes a key factor especially in those e-business formats developed by retail SMEs. This papers contribution is to systematise the possibilities of obtaining loyalty in B2C e-commerce, posing the relevance of information management applications such as Customer Relationship Management (CRM) in the kind of communication strategies used in real and/or virtual points of purchase (merchandising and e-merchandising).
Kybernetes | 2006
Juan Miguel Aguado
Purpose – To provide a theoretical context for the application of F. Geyers work on alienation in highly complex societal environments to the study of the social and cultural impact of the mass media and cultural industries.Design/methodology/approach – A macro‐sociological approach provides the ground for the insertion of Geyers concepts of alienation and vicarious experience into Luhmanns theory of the mass media. The second‐order cybernetics conception of endogenous information is here taken as a systemic insight to the idea of experience in cultural studies and social psychology.Findings – Provides a theoretical basis for the use of experience as an observational concept in the study of the social and cultural impact of media dynamics, posing interesting links with relevant current research issues in mass media, such as globalization and uncertainty management.Research limitations/implications – This is a theoretical work that demands future applications and research field in order to test coherenc...
ZER: Revista de Estudios de Comunicación = Komunikazio Ikasketen Aldizkaria | 2011
Juan Miguel Aguado; Inmaculada José Martínez Martínez
Tripodos | 2008
Juan Miguel Aguado; Inmaculada José Martínez Martínez
Observatorio (OBS*) | 2009
Juan Miguel Aguado; Inmaculada José Martínez Martínez
Archive | 2016
Juan Miguel Aguado; Inmaculada José Martínez Martínez
Archive | 2016
Juan Miguel Aguado; Claudio Feijóo; Inmaculada José Martínez Martínez
Derecho a comunicar | 2011
Juan Miguel Aguado; Claudio Feijóo; Inmaculada José Martínez Martínez