Judith W. Spain

Corporate Social Responsibility and the Millennials.

The incorporation of corporate social responsibility (CSR) into an organizations strategic plan may impact the companys ability to attract and keep members of the Millennial generation as employees. The authors examined the CSR attitudes of college students and the correlation of these attitudes with willingness to work for companies that emphasize CSR through employee volunteerism. The outcome from an event consisting of 9 high-level executives from for- and nonprofit companies explaining their CSR philosophy to these students is described. Results indicated that the event itself was responsible for changes in the students’ attitudes and were not correlated with earlier attitudes or actions.

Selling drugs online: distribution‐related legal/regulatory issues

The online distribution of prescription‐only pharmaceutical products raises serious legal and regulatory issues, including how governments, agencies, or organizations will regulate and monitor such activities, particularly when the distributors are offshore Web sites. This paper discusses the current regulatory environment for marketing prescription‐only drugs online and distributing them across national borders, along with product liability issues. Four hypothetical scenarios focus on key legal and regulatory issues.

Impact of a Pre-Semester College Orientation Program: Hidden Benefits?

The present research was a two-year longitudinal study on the effects of a six-day, optional, pre-semester, freshman orientation program on academic credits earned, GPA and college retention. Regression analyses were used to remove the variance associated with other possible predictors of academic success (gender, age, race, developmental need, ACT, high school GPA, and transfer status) before testing these academic effects. Attendance at the orientation program accounted for less than 1% of the variability in one-year and two-year credits earned and grade point average. Attendance did not significantly predict one-or two-year retention. We discuss methodological issues, whether orientation programs might benefit institutions in non-obvious ways, and suggest avenues for future research.

Everquest®: Entertainment or Addiction?

SONY Online Entertainment (SOE) was planning to release a new version, EverQuest II®, of its popular online game, EverQuest®. The first EverQuest® game was very successful financially, generating approximately

Impact on Freshmen Retention of Orientation Course Content: Proposed Persistence Model

5 million/month in 2002 for SOE. However, some issues surrounding addictions and corporate responsibility were interfering with the new product launch. These problems revolved around several deaths in which the EverQuest® game had been implicated. The case focuses on the dilemma faced by the Vice President of Marketing prior to the new product release: How far must a company go to protect possible misuse of a product by consumers?