Judy Strauss

Magazine Readership and Adult Sex-Role Schematicity

Gender is commonly used to segment magazine audiences for product target market profile matching as well as to help guide persuasive appeals. In fact, marketers commonly divide magazines by male and female readership. For example, Red Book, Mademoiselle, and Glamour would be considered women’s magazines, while Playboy, Gentlemen’s Quarterly, and Sports 11/ustrated are men’s magazines. This practice is consistent with the common observation that unique interests and knowledge associated with the genders’ social roles guide males’ and females’ preferences.

Class@Internet.Mkt

This paper describes the use of the Internet in a team taught interdisciplinary course covering both marketing and management information systems. The Internet is applied both as (1) a tool for communication and to facilitate research, and as (2) the marketing mix object resulting from research.