Julian House

High economic inequality leads higher-income individuals to be less generous

Significance Recent research finds that higher-income individuals are less generous than lower-income individuals. This work has received widespread academic and media attention, but the formulation is likely oversimplistic because it neglects the role of economic inequality. We test a new, multilevel perspective on the relationship between income and generosity that incorporates economic inequality. In a nationally representative survey study and an experiment, we find that higher-income individuals are only less generous if they reside in a highly unequal area or when inequality is experimentally portrayed as relatively high. Our findings offer a more complete understanding of the association between income and generosity and have implications for contemporary debates about the social impact of unequal resource distributions. Research on social class and generosity suggests that higher-income individuals are less generous than poorer individuals. We propose that this pattern emerges only under conditions of high economic inequality, contexts that can foster a sense of entitlement among higher-income individuals that, in turn, reduces their generosity. Analyzing results of a unique nationally representative survey that included a real-stakes giving opportunity (n = 1,498), we found that in the most unequal US states, higher-income respondents were less generous than lower-income respondents. In the least unequal states, however, higher-income individuals were more generous. To better establish causality, we next conducted an experiment (n = 704) in which apparent levels of economic inequality in participants’ home states were portrayed as either relatively high or low. Participants were then presented with a giving opportunity. Higher-income participants were less generous than lower-income participants when inequality was portrayed as relatively high, but there was no association between income and generosity when inequality was portrayed as relatively low. This research finds that the tendency for higher-income individuals to be less generous pertains only when inequality is high, challenging the view that higher-income individuals are necessarily more selfish, and suggesting a previously undocumented way in which inequitable resource distributions undermine collective welfare.

Too Impatient to Smell the Roses: Exposure to Fast Food Impedes Happiness

We tested whether exposure to the ultimate symbols of an impatience culture—fast food—undermines people’s ability to experience happiness from savoring pleasurable experiences. Study 1 found that the concentration of fast-food restaurants in individuals’ neighborhoods predicted their tendencies to savor. Study 2 revealed that exposure to fast-food primes impeded participants’ ability to derive happiness from pictures of natural beauty. Study 3 showed that priming fast food undermined positive emotional responses to a beautiful melody by inducing greater impatience, measured by both subjective perception of time passage and self-reports of impatience experienced during the music. Together, these studies show that as pervasive symbols of impatience, fast food can inhibit savoring, producing negative consequences for how we experience pleasurable events.

Moving citizens online: Using salience & message framing to motivate behavior change

Summary: To improve efficiency and reduce costs, government agencies provide more and more services online. Yet, sometimes people do not access these new services. For example, prior to our field experiment intervention, Ontario spent

Effectiveness of Repeated Implementation Intention-Interventions on Organizations’ Likelihood to File Their Overdue Taxes

35 million annually on infrastructure needed for in-person license plate sticker renewals. In Canada’s most populous province, only 10% of renewals occurred online. Our intervention tested variations in messaging mailed with sticker renewal forms that encouraged consumers to renew online. We changed text and color on the envelope to try to make the benefits of the online service more salient. In addition, changes to text and color on the renewal form itself emphasized either consumer gains from online renewals or losses associated with in-person renewals. Each intervention increased use of the online service when compared to the unaltered messaging. The combination of salience and gain framing achieved the highest number of online renewals: a 41.7% relative increase.

Time, money, and happiness: How does putting a price on time affect our ability to smell the roses?

This paper investigates the effect of facilitating implementation intentions on organizations’ tax compliance behavior. We conducted a large-scale, multi-wave field experiment involving the tax-paying behavior of all organizations that failed to file timely annual returns for a payroll tax in the province of Ontario. Organizations were randomly assigned to receive one of two letters: Ontario’s standard late notice (control) and a revised experimental late notice, which included step-by-step instructions of when, where and how to file a return. Our data indicate that instilling implementation intentions is effective at increasing organizations’ timely tax payment. In addition to replicating these findings across two waves, we find no evidence of habituation to our intervention over time. Our results provide evidence that procrastination may be a substantial but solvable barrier to improving organizational tax compliance. Moreover, we demonstrate the effectiveness of an intervention that typically targets individual’s behavior in the realm of organizational behavior.