Juliette Milgram Baleix

DE PEKÍN A MADRID: PERFILES DE INVERSORES CHINOS EN ESPAÑA

We study the profiles of Chinese investors in Spain. To this end, we rely on firm-level data and on primary data obtained through a questionnaire. We focus on projects in manufacturing, renewable energy and wholesale and retail trade. Chinese firms investing in manufacturing aim to acquire and develop new capabilities and to access not only the Spanish market but also other markets inside and outside the EU. Chinese investors in renewables are also export-oriented but, unlike firms in other sectors, they particularly appreciate the qualifications of Spanish workers. In wholesale, Chinese firms are more attracted by Spanish consumers: their main interests consist in acquiring new capabilities, making their brand known and supporting their exports to Spain. The present study might be useful for practitioners seeking to better understand the strategy, opportunities and risks of these new players in the Spanish market