Jungkun Park
Purdue University
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Publication
Featured researches published by Jungkun Park.
Clothing and Textiles Research Journal | 2007
Jihye Park; Jungkun Park
This study examines the effect of university identification on consumer responses and intention to use multichannels for purchasing university-licensed apparel. Two theories, social identity theory and theory of reasoned action, serve as a framework for this study to best explain purchasing behavior for university-licensed apparel by university employees, students, and alumni. A total of 243 undergraduate students in two large midwestern universities from different collegiate conferences (Big 10 and Big 12) participated in this study. Findings provide evidence of causal relationships among university identification, prestige, social acceptance, attitude toward university-licensed apparel, and purchase intention via multichannels.
Journal of Retailing and Consumer Services | 2007
SuJin Yang; Jungkun Park; Jihye Park
Journal of Retailing and Consumer Services | 2009
Jungkun Park; HoEun Chung; Weon Sang Yoo
Service Industries Journal | 2009
Jungkun Park; HoEun Chung
international conference on service operations and logistics, and informatics | 2009
HoEun Chung; Jungkun Park
Social Behavior and Personality | 2018
Seungsin Lee; Jungkun Park; Hyowon Hyun; Seungyup Back; Sukhyung Bryan Lee; Frances Gunn; Jiseon Ahn
Global Fashion Management Conference | 2018
Jungkun Park; Sang-Lin Han; Hyowon Hyun
Asia Marketing Journal | 2018
Hyowon Hyun; Jungkun Park; Tuan Ba Pham; Tianbao Ren
Journal of Healthcare Management | 2017
Jungkun Park; Jiseon Ahn; Weon Sang Yoo
Archive | 2016
Jiseon Ahn; Ki-Joon Back; Jungkun Park
