JungKyoon Yoon

Emotion-Driven Product Design

Abstract This chapter introduces six insights from emotion knowledge that support a structured approach to emotion-driven design activities. In design processes, these insights can be used to structure consumer insights, to stimulate creativity, and to support communication within the design team, with clients and with consumers. The first three insights broaden the emotion repertoire by detailing how diverse, mixed, nuanced, and even negative emotions can enrich consumer experiences. The other three insights focus on the causes of consumer emotions. The fourth insight explains how emotion measurement can help understanding what people really care for. The fifth insight focuses on consumer dilemmas, indicating how these can be used to design emotionally relevant products and services. The sixth and final insight shows how opportunities for emotion-driven design can be increased with design that addresses emotions that are experienced in the context of consuming products and services.

The mood street: designing for nuanced positive emotions

This paper addresses how design activities can be supported to evoke nuanced positive emotions through a design case. The topic of nuances of positive emotions and values of differentiating positive emotions in a design process are discussed. The case follows appraisal approach, which implicates that the way people appraise an event determines the type of emotion. Design students created design interventions to specifically elicit one out of ten positive emotions in the context of an airline crew center: anticipation, confidence, energized, inspiration, joy, kindness, pride, relaxation, respect, and sympathy. Three examples are provided to show how the approach has been used to generate design concepts. Reflecting on the design process, nine lessons are outlined, all of which discusses the challenges involved in the approach and how those challenges could be overcome.

Designing trajectories of experiences: in museums, around museums or including museums

Recently, museums have increasingly become parts of ecosystems of people and organizations in their functioning. As a consequence, museum experience designers are stimulated to think in a holistic way, about experiences of people that engage with networks including the museum, as well as about the role of individual museums within such ecosystems (Vermeeren et al in Museum experience design – crowds, ecosystems and novel technologies, 2018a). This raises the questions of: What are ways in which a museum experience relates to experiencing its embedding context? And, what does this imply for the process of designing the museum experiences? In two design case studies, four ideas for museum experiences have been developed based on different ways in which museums relate to their embedded network. The ideas illustrate how the focus of the design may be different depending on the role the museum plays in the overall experience, and how the design process is complicated by having to deal with a larger group of stakeholders when designing. Finally, all ideas came forth from taking a broader view of the potential museum target group than seeing them solely as visitors to the museum. This was seen as crucial for inspiring solutions to museum experiences beyond more traditional museum visiting experiences.