Justyna Majchrzak-Lepczyk

Value for the Customer in the Logistics Service of E-commerce

Each year sees e-commerce sales records in Poland increasing, which contributes to changes in consumer behavior. Completing orders efficiently plays an increasingly important role, and understanding consumer’s needs and their satisfaction becomes the supreme role of e-enterprises. The aim of the study is to present selected aspects of logistic customer service and make its evaluation from the perspective of created values. The source basis of the study is the available subject literature and the author’s own research on the perception of logistic customer service of individual e-commerce in Poland. The research was carried out using a questionnaire, posted on the Webankieta.pl platform. 248 feedback questionnaires were obtained. Although they do not have a generalizing character, their illustrative nature determines their practical usefulness. The value is interpreted differently in the literature and is currently an important subject of reflection. Its important meaning that plays a major role in achieving the company’s business goals and this is clearly emphasized. Providing customers with value enables economic entities to achieve benefits in terms of both financial and reputational aspects. Thus, by rationalizing processes, entities meet the expectations of their clients.

Selected aspects of the logistics network of public hospitals in the competitive market of health services

Background: The below considerations provide an overview of th e issues of sustainable development, logistics, to financial engineering instruments and the role of intellectual capital in the process of transformation of public hospitals. The aim of this research was to assess t h competitiveness of the network of public hospita ls in the market of health services based on literature studies, as wel l as mpirical research. Methods: Empirical study using a questionnaire survey was co nducted in the period from January 2007 to December 2011, in the area of Warmia and Mazury, Pomerania a d Wielkopolska. The goal of this questionnaire survey was to know t he medical staff reviews issues related to adaptati on to the nature of the network of public hospitals methods and logisti cs tools, sustainable development, corporate social responsibility CSR. The study was carried out in 104 public hospital s, on a sample of 8975 respondents. Results and conclusions: Analysis of the completed study showed that the lo gistic processes and their improvement in the health sector play a significant role. The surveyed entities explicitly draw attention to the need for information systems, pro-environment activities, access to information, or the use of GS1 global standards. These tools allow you to increase the efficiency of supply chains, ensuring not only tracking and trac ing of products from the manufacturer to the patient, but also enabling better protection against making a mistake or count erfei products.