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K Lee

Manchester Metropolitan University

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Publication

Featured researches published by K Lee.

Archive | 2009

The effect of personal values on customer loyalty

Laura Salciuviene; Auruskeviciene; K Lee

Archive | 2007

The impact of brand image dimensions on brand preference

Laura Salciuviene; K Lee; C Yu

International Journal of Internet Marketing and Advertising | 2006

Internet users' attitude and behavioural intention on ebranding

K Lee; Kenneth E. Miller

Journal of Business & Economics Research | 2011

Need For Cognition As A Moderator Of Affective And Cognitive Elements In Online Attitude Toward The Brand Formation

Chip Miller; James Reardon; Laura Salciuviene; Auruskeviciene; K Lee; Kenneth E. Miller

Archive | 2017

Media involvement and consumer attitude formation towards digital advertising

Laura Salciuviene; Chip Miller; James Reardon; Tomas Mikoliunas; K Lee; Kenneth E. Miller

Archive | 2014

Assessing effects on preference for collaborative learning of millennials in the context of massively multiplayer online games

Laura Salciuviene; K Lee; Veronika Buenaventura

Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. | 2014

Preferred customer communication contacts in services

K Lee; Laura Salciuviene

Archive | 2008

The effects of customized banner ad on the formation of brand and ad attitudes

Laura Salciuviene; K Lee; Kenneth E. Miller

Archive | 2008

Need for cognition effect on information processing strategies of internet users

Laura Salciuviene; K Lee; Kenneth E. Miller

Archive | 2007

Understanding the behavioural aspect of internet uders to customize internet banner ad.

K Lee; Laura Salciuviene; Kenneth E. Miller

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Collaboration

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Laura Salciuviene

Lancaster University

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Chip Miller

Drake University

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James Reardon

University of Northern Colorado

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Auruskeviciene

ISM University of Management and Economics

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